BRP European Design Centre
BRP Inc. (Bombardier Recreational Products, Canada - owner of Rotax and Can-Am among other enterprises) has inaugurated its first European Design and Innovation Centre, located in Sophia Antipolis in the south of France.
"This new Centre reasserts the central role that BRP assigns to design and innovation as a growth driver. This installation in Sophia Antipolis demonstrates BRP's desire to immerse itself even more in European trends and to continue to offer products that meet the current and future needs of its customers and the communities in which it operates".
The Centre, which will carry out advanced concept studies on sustainable urban mobility, will play a leading role in BRP's global electrification strategy. Acting on its CSR25 programme, the company committed to a technological transition. It aims to offer electric models in each of its existing product lines and to have 50% of its units sold to be electric by 2035.
"Design and innovation are at the heart of our strategy and of our values. We will never stop pushing boundaries in order to offer consumers products that make their daily travels easier and allow them to explore new playgrounds," said José Boisjoli, President and Chief Executive Officer of BRP.
Nestled between sea and mountains in the heart of a region recognised as a hub for green technology research, "the Centre will enable BRP to continue attracting the best design talent in the world to its creative teams". BRP's design and innovation team is composed of more than 130 experts from 19 different countries.
"We can transform industry paradigms thanks to the creativity generated by sharing ideas and the plurality of perspectives within our team. The arrival of new colleagues, who will be rooted in the European ecosystem, will only stimulate our exchanges so that we put all the power of design at the service of our consumers and communities on both sides of the Atlantic," said Denys Lapointe, Chief Design Officer at BRP.
Nicolas Deluy, with his bicontinental expertise, has been leading the Centre's team since December 2022, which is made up of about 15 experts, including industrial designers, colours, materials and finish specialists, as well as a clay modeller, from various countries. In addition to its work on advanced concepts related to sustainable mobility, the team will provide design services to internal BRP partners in Europe and Scandinavia.
