The "EICMA Effect" - targeting young people and urban mobility
With the 80th edition of EICMA (International Two Wheel Exhibition) upcoming from 7th November 2023 at the Fiera Milano Rho, Confindustria ANCMA (Italy's National Association of Cycle and Motorcycle Accessories) has announced that "Young people and urban mobility" will be the marketing themes for this year's Expo.
Said to showcase "more than 1,700 brands from 45 countries", features will include "shows, previews, gaming, passion and racing," says EICMA President Pietro Meda. "In brand and exhibitor number terms, 2023 will see EICMA returning strongly to pre-pandemic parameters, already heralded a successful edition with the show now using eight halls, which is two more than in 2022.
"Very significant and important are the comebacks, both among manufacturers and among companies in the entire supply chain. This year 28% of the booths will new exhibitors, while 64% of the companies present this year come from abroad - representing as many as 45 countries".
"This is a sign of the strategic market leadership of EICMA and of our international importance and reach," says EICMA CEO Paolo Magri. "EICMA is seen as a dynamic exhibition model that is increasingly rich in content and special initiatives."
According to Magri, two of those new initiatives for 2023 are the EICMA Esports Arena and an area dedicated to Urban Mobility. "The former will be a space entirely dedicated to the world of electronic sports and motorsport video games, which will host a rich schedule of initiatives, including the finals of the four-stage online motocross championship, which EICMA launched recently.
"Together with the ongoing NFT's initiative that we launched last year, we want to introduce a sort of 'EICMA algorithm' on the web to engage our audience and bring them to live a direct experience of passion among the stands. The Urban Mobility area emphasizes the institutional value of the event."
"The urban mobility area will welcome companies, institutions and, above all, startups in the sector, to which we are offering an international showcase thanks to the support of ITA, the International Trade Agency.
"This space is a seed in the soil of EICMA that we want to grow and will be configured as a special and dedicated place to listen to the needs of businesses and citizens".
Further new initiatives for EICMA 2023 have been a new preregistration platform and a B2B meeting scheduling tool ("EICMA business meeting").
"There will be the well-established e-bike test ride area, the EICMA EFFECT photo set, where EICMA photographers will capture the public's emotions and responses to being at the show."
7th November is the Press Day; 8th November reserved for Press and Industry Professionals of all kinds [in theory] with four days of public attendance from Thursday 9th through Sunday 12th.
