Markus Flasch is to take over the position as Head of BMW Motorrad - he succeeds Markus Schramm, who is retiring after five very successful years as Head of BMW Motorrad.
Schramm joined the BMW Group in 1991. After numerous management positions in sales, aftersales, controlling, group planning and product strategy, the passionate motorcyclist Schramm took over the position as Head of BMW Motorrad in May 2018. After several record results, BMW says he led the brand to number one in the global premium motorcycle market for the first time.
"Following the record 2022 result with 202,895 motorcycles and scooters handed over to customers, BMW Motorrad is targeting another record result in its 100th anniversary year".
In Markus Flasch, BMW has apparently found another "passionate motorcyclist" prowling the corridors of its management suites. He will take over as Head of BMW Motorrad on 1st November, 2023. In his most recent role as product line manager, Flasch has been responsible for the development and conception of all BMW vehicles in the middle and luxury classes, as well as the Rolls-Royce brand.
"The passionate motorcyclist has worked for the BMW Group since 2015 and was previously Head of BMW M GmbH, among others. Under his leadership, BMW M GmbH rose to become the world's leading supplier of performance and high-performance cars, as well as the fusion of BMW M GmbH with BMW Motorsport".
Flasch is quoted as saying: "As a rider, I am delighted to have the opportunity to build on BMW Motorrad’s great successes so far. Together with the highly motivated BMW Motorrad team, I will do everything I can to lead our brand to continued success in the future."
