Supersprox - 'Performance' sprockets
Supersprox is introducing a range of sprockets for people who are looking for economy over brand, for lower cost and entry level motorcycles.
"The riders of these bikes do not have the same demands compared to racers. The kits are referred to as 'Performance' rather than 'Race', and this is the focus of the range. Whilst still retaining the aesthetic appearance and brand image, the sprocket and chain kits are designed to provide great value for money."
Featuring applications for bikes such as Benelli TRK 502, CBR 125, YZF-R 125 the Voge Valico 500, there are 27 bikes in the range and the complete kits will be targeting a consumer price in the region of € 40-60.
Supersprox CEO DJ Maughfling says: "We entered this market category in 2019, with kits for the Cub type scooters. In certain markets, we have seen successful sales and we wish to expand the range.
"Our goal is very clear. Sell kits, where we don't have sales today, don't damage the business done by dealers' and distributors' existing sales opportunities and provide great value for money to the rider - who may become a future repeat customer in another sector of the market.
"We are great at making racing sprockets and we have a keen perception of market trends. Even at the entry level, people want confidence in the parts they buy. This will be a replacement market, not upgrade."
Even in exceptional circumstances, Supersprox has not lost sight of its USP. "Racing is at the heart of our culture, and we have been lucky enough to support great teams and the results make us proud to be in the industry.
"Some of our 2023 racing highlights include YART Yamaha winning the 2023 World Endurance Championship, KTM Kevin Benavides winning the 2023 Dakar rally - the 13th consecutive Dakar victory for Supersprox - and BMW taking 3rd in the 2023 World Endurance Championship."
Turning his attention to one of the many direct impacts of the war, DJ told IDN that "since the start of the war in Ukraine, Supersprox has not been able to sell the waste metal and we currently hold approximately 500 tons of steel and aluminium scraps at Zhytomyr.
"As the steel production market has collapsed, the resale market for waste metal also collapsed, and material scraps are currently 60% undervalued.
"We will be obliged to sell the scraps in the near future, at the low market price. It is growing into a small mountain outside - even at the knockdown prices. This is a hidden cost of the conflict. Waste material contributed 8% of Ukraine company income before the war."
 |
| Donated ambulance |
DJ also told us that Supersprox has donated an ambulance to the Ukraine "as our way to help anyone injured in the war. We would prefer to give some support that can save lives, rather than taking lives."
SUPERSPROX
