JAWA importer opportunities in Europe and Asia
The 95-year-old Czech JAWA brand is back 'in-play' here in Europe in terms of looking to push ahead with building additional importer and distributor relationships for its network here in Europe and in Asia.
Based in the Czech Republic, JAWA Moto is seeking partners for its eight-model EU homologated, Euro 5 model range.
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| Jawa 300 CL |
At EICMA, Regional Sales Manager Vladimir Kapitonov told IDN: "The JAWA brand is a major opportunity. Our motorcycles successfully combine the look and feel of our 95-year legacy with contemporary design values.
"The traditional shapes that are the historical JAWA design language from the 1940s and 1950s remain our canvas, they are the canvas on which they can meet the design and riding experience expectations of 21st century riders - contemporary curves meeting design authenticity in a modern package."
According to JAWA motorcycle sales statistics, the models that carry forward the design values of the historically successful JAWA models remain the most popular and have been exported to more than 120 countries around the world.
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| Jawa 350 CL Pérák |
The JAWA 300 CL and JAWA 350 CL Pérák are among the best-selling models and are manufactured in cooperation with the Indian automobile giant Mahindra. "The styling clearly carries forward the mid-20th century authenticity that riders appreciate," says Kapitonov.
The JAWA 350 OHC, JAWA 350 OHC Sport, and their larger siblings, the 650 OHC and 650 OHC Sport, draw from a later stage in the JAWA design - reflecting the brand's evolution into the 1970s.
"Of course, while the styling is deliberately intended to sit comfortably within the JAWA heritage, all the current models are fully contemporary in terms of modern technological solutions and Euro 5 compliance."
As a traditional Czech manufacturer, recent years have seen JAWA Moto focused on domestic Czech sales, but it believes the time is now right for it to expand again into additional European and global markets, so now seeks the partners who can help it grow the brand again.
