Ducati unit sales -5% in 2023
Ducati closed 2023 with 58,224 motorcycles delivered to customers worldwide - a result that places the past year as the third best in the company's history in terms of sales, albeit marked by a slight decrease of -5% compared to 2022 (61,562).
Italy remained its strongest market, Ducati followed with the United States second and Germany third - recording its best sales performance in BMW's home market for the second consecutive year.
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| Francesco Milicia, Ducati VP Global Sales and After Sales |
"Due to a complex market situation, China dropped from being our fourth strongest market in 2022 to sixth position at the end of 2023 (-47%)," said Francesco Milicia, Ducati VP Global Sales and After Sales.
"At Ducati we love to create high-end, sophisticated and technologically advanced bikes with distinctive design for all those Ducatisti that want an exclusive and prestigious product. Over 2023, the product range has been highly appreciated by enthusiasts all around the world. Limited and numbered editions such as the Ducati Streetfighter V4 Lamborghini sold out in a very short time, establishing themselves as true collector items of great value.
"The same has happened with the Ducati Diavel for Bentley and the Panigale V4 SP2 30° Anniversario 916, presented at the end of last year."
In terms of model mix, the Multistrada V4, in all its versions, is again Ducati's best-selling motorcycle (10,480 units), followed by the Scrambler Ducati 800 family (7,010 units) and the Monster (6,854 units).
"The Diavel V4, based on the V4 Granturismo engine, saw 2,883 bikes delivered in 2023. In addition to that, all the limited and numbered Ducati Diavel for Bentley - a new collector’s edition model born from the collaboration between Ducati and Bentley and presented in the context of Art Basel in Miami - have already all been assigned.
"Ducati enthusiasts are confirming their appreciation also for the iconic Panigale V4, based on the V4 Desmosedici Stradale engine, which registered a growth in deliveries of +16% over the past year.
"The Panigale V4 represents the most sophisticated and highly technological superbike in the Ducati range, which benefits the most from the continuous exchange of know-how from the racetrack to series production models".
Racetracks all over the world saw Ducati triumphing in 2023, becoming World Champion in MotoGP, WorldSBK and WorldSSP. To celebrate these victories, Ducati presented five special Panigale in a limited and numbered edition with a special livery inspired by that of the Ducati Champions and dedicated components.
