Vmoto Soco rebrand
Vmoto Limited Corporation, the electric mobility specialist, has announced that it is to finally resolve the byzantine naming structure that it trades by, rebranding itself simply as Vmoto.
Founded in 1999 in Perth, Australia, the Vmoto Group entered a strategic partnership with Super Soco in 2020, a Chinese company active in the production of electric vehicles with whom it had been collaborating since 2017. Thus, Vmoto Soco was born, a joint venture between the two companies, which (since 2010) also included the ownership and management of the E-Max brand.
The Group is listed on the Australian Securities Exchange (ASX) and has successfully led the growth and expansion of the Vmoto and Super Soco brands over the years, marketing products that have been the result of collaborations with major design studios and international partnerships, such as those with Ducati Corse and Dorna.
The Vmoto Group Board has decided to bring all its operational areas under one brand - bringing all R&D, production and marketing together. The new models, motorbikes and scooters, of the Australian manufacturer will from now on all be identified under the single Vmoto brand, with the exception of vehicles dedicated to B2B, which will bear the Vmoto Fleet brand. The E-Max and Super Soco brands will remain as potentially active brand assets of the Vmoto Group.
Charles Chen, CEO of the Vmoto Group is quoted as saying: "Unifying all our operations under a single, strong brand like Vmoto means being able to address an increasingly demanding global market with clarity, transparency, and determination - continuing to produce and design vehicles that offer top-of-the-line performance, quality, and design."
Graziano Milone, President of Strategy and Business Development and Global CMO of the Vmoto Group, said: "The EV market is going through one of the most important and crucial moments of its cycle, a cultural and industrial transformation that will lead it to its definitive commercial consecration: presenting ourselves to that market using the Vmoto brand will allow our Group to reduce internal fragmentation and have a clearer and more defined image in the eyes of customers and consumers from all over the world."
