Bergamaschi to distribute Magneti Marelli products Europe-wide
Milan based distributor E. Bergamaschi & Figlio SpA has reached an agreement with Marelli Aftermarket Italy SpA to distribute its Magneti Marelli branded aftermarket motorcycle products on a Europe-wide basis.
Finalised at EICMA in November last year, Bergamaschi made the announcement at the end of March 2024. After months of development and severe tests, the marketing of the new two-wheel spare parts under the Magneti Marelli Parts & Service brand has kicked off and will be distributed, thanks to selected partners, throughout Europe.
It is a growing range that, over the next few months, will be published in a specific catalogue which will cover several families of Magneti Marelli branded product lines - from electrical and motorcycle body parts to engine components, consumables, repair kits and much more.
"The entire two-wheel repair and maintenance world will benefit from this," said CEO Bruno Bergamaschi. "The parts are already in inventory and the plan is going into action now.
"These spare parts, which are original or equivalent to original in quality, come with guaranteed quality and reliability." The list of spare parts offered is huge: brake and clutch levers, mirrors, transmission cables, water pump overhaul kits, injectors and valves.
The electrical parts category includes items such as ignition coils, voltage regulators, stators, pickups, electronic control units, starter motors, stop light switches, clutches, fuel pumps.
"Not forgetting the big news of engine parts: cylinders, fuel injectors, crankshafts, transmission and variator rollers," said Bruno.
"This first step of development makes us very happy, and we therefore look forward to a positive market response. We are confident that with this collaboration we will be able to further affirm our role as a distributor of premium spare parts, with only premium brands."
Franco Ortelli, Head of EMEA at Magneti Marelli Parts & Services, commented: "We are extremely pleased with this agreement. The great reliability of the Magneti Marelli brand, combined with Bergamaschi's unquestionable expertise in the distribution of two-wheel products, makes us sure that it will enable further growth for both companies in the motorcycle sector."
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| Franco Ortelli, Head of EMEA at Magneti Marelli Parts & Services and CEO Bruno Bergamaschi |
Bergamaschi is thought to be the oldest parts and accessory distributor in the international motorcycle industry. Founded in 1919 (coincidentally the same year as Magneti Marelli), its facility is a familiar landmark on the A4 in northern Milan. Bergamaschi's numbers are impressive. At any one time it carries more than 80,000 active items in 4,500 sq m of covered warehouse, with space for 9,200 pallets in four vertical warehouses equipped with radio frequency terminals for RFID inventory management, 1,200 sq m of office space, more than 2,300 customers, three outsourced logistics hubs, and more than 45,000 shipments per year.
Magneti Marelli needs little introduction. Its foundational role in the development of the global Powered Two-Wheeler industry makes it a natural partner for any motorcycle dealer.
Its Parts & Services division is a leading global independent aftermarket company, distributing parts, automotive components and know-how to workshops through a network of distributors. It provides original and equivalent products and support services to the automotive as well as the motorcycle industry through Magneti Marelli 'Checkstar's' network of workshops and body shops.
In its role as master distributor, Bergamaschi says it has already made progress defining the distributor network for Magneti Marelli aftermarket products here in Europe, but that there are still opportunities in selected markets.
