Yamaha Motor invests in electric scooters startup World of River
As it seeks new business partnerships for the Indian EV market, Yamaha announced (in February 2024) that it had invested in 2021 founded, Delaware, USA headquartered World of River Limited, Inc., a startup that manufactures and sells electric scooters in India.
In India, the world’s largest market for electric two-wheelers, River has established River Mobility Private Limited in Bengaluru as a group company, which offers electric scooters that excel in both quality and design.
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| The Indie electric scooter from River |
The Indian government is supporting moves to electrification as part of its energy diversification initiatives to combat environmental issues as well as to promote domestic manufacturing, and the market for electric two-wheelers is growing rapidly.
In the Yamaha Motor Group Environmental Plan 2050, the company has set a goal of reducing Scope 3 CO2 emissions (emissions produced from the company's value chain, e.g., use of sold products) by 90% by 2050 compared to 2010. Yamaha says that this investment is one of its initiatives toward achieving this goal.
