Innovation, growth and ambition
Società Generale Ricambi (SGR), the leading Italian motorcycle spare parts and accessories distributor, is seeking to strengthen its position in the international market "with a series of important innovations, strategic collaborations and ambitious goals. With over 70 years of history and the recent creation of the SGR Group, the company is projecting itself towards a future of growth and innovation in the European two-wheel landscape".
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| Diego Carpinelli |
Recent news includes the hiring of Diego Carpinelli as SGR's new Commercial Director. Carpinelli brings over 20 years of experience in the motorcycle industry, having held management roles in leading companies such as Alpinestars, Piaggio and Yamaha.
"I am very happy to start this journey with SGR," says Carpinelli. "The company has ambitious growth objectives and a structure capable of making them tangible in a short time frame. This challenge is a very positive stimulus, and I look forward to further strengthening relationships with the team and customers."
The SGR Group consists of four national distribution businesses - SGR in Italy, Moraco in France, Euromoto 85 in Spain and Langenscheidt in Germany. Group strategic partnerships and owned brands include UP Design for the off-road world, Supersprox for secondary transmission, ES Battery (a motorcycle battery brand exclusively distributed by SGR Group and a sponsor of LCR Honda team in MotoGP) and the Japanese made MIW filters programme. MIW will have its own dedicated stand at EICMA for the first time this year.
The SGR Group closed 2013 with a turnover of € 81m - testimony to its European brand and expansion strategy. The appointment of Diego Carpinelli is one of several development initiatives in a well-structured action plan that has seen the Group set itself the ambitious goal of achieving € 100m in turnover in the next two years.
