Ducati sells 54,495 motorcycles in 2024
For the third consecutive year, Ducati recorded revenues of more than one billion euros in 2024 (€1,003bn; compared to €1,065bn in 2023) - "a result achieved despite the challenges that are the industry is facing and the current global competitive environment."
Claudio Domenicali, CEO of Ducati, said: "The 2024 results confirm the strength of our brand and the company's ability to generate the financial resources that allow us to continue to invest and consolidate the excellence, value and exclusivity of our products."
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| Ducati CEO Claudio Domenicali: "The 2024 results confirm the strength of our brand and the company's ability to generate the financial resources that allow us to continue to invest and consolidate the excellence, value and exclusivity of our products." |
Described as proof of the effectiveness of the strategic choices made in recent years - "oriented towards the development of a product range that represents the best fusion of beauty, performance and technology" - Ducati posted 2024 operating profit (EBIT) of € 91m (9.1% margin; 10.5% in 2023).
The company sold 54,495 motorcycles in 2024 (58,224 in 2023). "2024 ended with a positive balance for Ducati, one that confirms the solid basis that Ducati has both as a brand and in financial terms - a benchmark of profitability in the two-wheeler market."
Henning Jens, Ducati CFO, added: "2024 was a complicated year due to the particularly challenging market conditions the whole industry faced. In this context, we chose to focus on protecting overall profitability and prioritising long-term sustainability rather than just aiming at increasing sales volumes. This approach, combined with further improvements in the efficiency of our manufacturing processes and logistics operations is in line with our premium strategy."
For 2025 Ducati has presented ten new models, including the new XDiavel V4 and Multistrada V4, equipped with the V4 Granturismo engine, alongside the Panigale V4 and Streetfighter V4, both powered by the latest evolution of the Desmosedici Stradale engine. There is also the Panigale V2, Streetfighter V2 and Multistrada V2 - equipped with Ducati's new V2 engine, the lightest twin-cylinder ever made by Ducati.
However, the news that has the potential to either take Ducati to another level, or rain on its parade, is its entry into Off-Road racing with the introduction of its first motocross bike due to be available at selected dealerships from June 2025 - the Desmo 450X.
