Bihr adds Sidi Boots distribution for France and Belgium
Bartenheim, France based distributor Bihr has added exclusive distribution of the Italian SIDI motorcycle boots brand for France and Belgium.
"Renowned for their unmatched craftsmanship, cutting-edge technology and Italian design, Sidi has built a global reputation as a leader in motorcycle footwear. The brand is trusted by professional racers and road riders alike and is respected for delivering superior comfort, protection and performance across all disciplines – from motocross to touring."
Bihr says that this is another expansion of its premium offerings, one that "reinforces its position as a trusted distributor of elite motorcycle brands according to Peter Hakanson, President of Bihr.
"We are honoured to integrate Sidi boots into Bihr's Rider Gear portfolio. Sidi's reputation for excellence in safety and innovation aligns seamlessly with Bihr's longstanding expertise in both road and off-road markets. This partnership enhances our ability to offer premium gear to our dealer network and reinforces our ongoing commitment to providing high-quality solutions to motorcyclists across France and Belgium."
On behalf of SIDI, CEO Davide Rossetti is quoted as saying that "the decision to entrust Bihr with distribution in strategic markets fully reflects Sidi's commitment to continuous improvement and to working exclusively with high-level partners.
"This choice is part of a broader growth strategy, which includes significant investments in the modernization of our production facilities and the creation of a new logistics hub. This project will allow us to become even more agile and responsive to market dynamics, strengthening our competitiveness on a global scale.
"Being a reliable partner for our dealers is our top priority. For this reason, we also want to partner with the best in each territory to be sure the same level is guaranteed across all the distribution network in each country Sidi is represented."
