Larsson - Europe's Independent Dealer and Workshop support hub
The European motorcycle aftermarket is evolving faster than ever before. As new motorcycle brands are entering the market the opportunities for the independent workshop sector (especially) become ever better.
As vehicle technology is becoming increasingly sophisticated, and independent workshops are expected to service a growing variety of models while maintaining the highest standards of efficiency, they represent a market resource whose importance is growing.
For distributors, this creates a new challenge. Success is no longer about offering everything. It is about providing workshops with exactly what they need to repair motorcycles quickly, accurately and profitably.
This is the philosophy that has shaped Larsson.
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| Stefan Onken |
Originating from Joh. Matthies GmbH & Co. KG in Hamburg, Germany, Larsson has grown into one of Europe's leading workshop-focused motorcycle aftermarket networks. Today, Larsson is represented by dedicated companies in Poland, Spain, the United Kingdom, Italy, the Czech Republic, the Netherlands and France. Together, they combine local market knowledge with the advantages of a strong European purchasing, logistics and product platform.
'we do not sell fashion'
The international development of the Larsson network has been coordinated by industry veteran Stefan Onken - he is responsible for the motorcycle business and the continued expansion of the network throughout Europe.
"From the very beginning, Larsson made a strategic decision that still defines the company today" says Stefan. "We do not sell fashion. We do not sell helmets. We do not compete in lifestyle products.
"Instead, we focus entirely on supporting professional motorcycle workshops. Every investment we make is driven by one objective: helping workshops repair motorcycles successfully.
"Whether it is through reliable spare parts, technical consumables, workshop equipment, batteries, chemicals or accurate product information, our mission is to be the backbone of the independent motorcycle workshop."
At the heart of this concept lies information. For Larsson, data and an unrivalled knowledge base and product offer are key. Larsson's electronic parts catalogue covers more than 65,000 motorcycle models, making it one of the most comprehensive catalogues available to the independent aftermarket.
"Fast and accurate parts identification enables workshops to reduce repair times, minimise ordering errors and improve customer satisfaction," says Stefan.
'looking for distribution partners to complete Larsson's European network'
"As the European motorcycle market continues to change, Larsson continues to invest. One of today's fastest-growing segments is the increasing number of motorcycles from Chinese manufacturers. While many aftermarket suppliers are still catching up, Larsson has already integrated these new brands into its catalogue and product programme, ensuring that independent workshops can confidently service both established manufacturers and the next generation of motorcycles entering the European market.
"This clear workshop focus has enabled Larsson to build long-term partnerships throughout Europe. But the journey is far from complete.
"We are now looking for new distribution partners in every European country where Larsson is not yet represented. Our ambition is to expand the network with new partners who share our belief that the future belongs to distributors who help workshops solve problems - not simply supply products."
By becoming part of the Larsson network, partners gain access to a comprehensive workshop-oriented product range, one of Europe's most advanced electronic motorcycle parts catalogues, strong purchasing power, efficient European logistics and the experience of a network that has been growing successfully for decades.
"If you are looking to strengthen your position in the motorcycle aftermarket and build a long-term partnership with one of Europe's leading workshop specialists, we would be delighted to meet you. Visit us at EICMA or call or email us to discover the Larsson concept and discuss partnership opportunities."
