Eric Buell Racing's new streetbike

Buell launches 1190RX sportbike

LESS than four years after Harley-Davidson closed its Buell Motorcycles subsidiary, Erik Buell is finally back in the production streetbike market.
His Erik Buell Racing (EBR) business used the occasion of the first AIMExpo at Orlando, Florida, in October to unveil the successor to their race bred limited edition 1190RS Super Bike – the 1190RX street legal sportbike.
Based on its ET-V2 1190 cc liquid cooled v-twin engine, the 1190RX weighs in at just 419 pounds, and delivers 185bhp, and an almost unprecedented 102 ft.lbs of torque – said to be one of the highest levels of peak torque even seen on a street legal production sportbike.
With 21 traction control settings and broad torque band, the engine is said to deliver a combined

highway/city fuel economy of over 40 mpg and hydrocarbon and nitrous oxide exhaust emissions that are said to be less than 25 percent of those allowed by the US Environmental Protection Agency standards (carbon monoxide emissions are said to be just 6 percent of the level allowed by US federal regulations).
With what is quite rightly being described by the company as a “breakthrough engine design”, race inspired handling features, all-new styling and scientifically-derived aerodynamics, EBR is claiming that the 1190RX rivals “the performance and driveablilty of any superbike produced by any manufacturer in the world.”
The EBR 1190RX is completely assembled at the East Troy, Wisconsin, facility with full scale production scheduled to begin in December 2013 at a remarkable domestic US MSRP of $18,995.
In a comprehensive approach to the launch, EBR has announced representation on the European market with an import organization being headed by Dutchman Edwin Belonje – Managing Director of Erik Buell Racing LLC.
Formerly managing director for Zero Motorcycles in Europe, and the international Sales and Marketing Manager for Triumph Motorcycles in Europe and Asia, Belonje said that “it is a great challenge for me to build and expand the famous Erik Buell Racing brand in Europe. I am convinced that with the innovative capabilities of EBT Motoryclces, the products will be distinctive in the market place. “My first task I to set up a European distribution network, and while the EBR 1990RX is impressive, I believe there is much more to come.”

ERIK BUELL RACING
East Troy, Wisconsin, USA
info@erikbuellracing.com
www.erikbuellracing.com