BMW report record sales in 2013
BMW Motorrad, said: it has achieved an "all-time annual sales high" for the third time in succession.
Worldwide the company supplied 115,215 motorcycles and maxi scooters - an increase of 8.3 percent compared to the previous record year 2012 (when it shipped 106,358 units).
December 2013 saw 6,343 units sold, an increase of 4.5 percent compared to December 2013.
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| The R 1200 GS was BMW's best selling 2013 model with over 25,000 units sold |
Stephan Schaller, President of BMW Motorrad said: "Never before in the 90-year history of the company have we supplied so many vehicles. With a significant increase of 8.3 percent over 2013, we have achieved an all-time sales high and supplied more than 115,000 vehicles to our customers worldwide.
"We have achieved growth in all sales regions. In some markets, such as USA and Russia, growth reached double figures. Germany remains our most successful individual market. However, we also saw very positive sales developments in South America and Asia.
"Despite the difficult market environment that persists in Europe, we once again asserted and further extended our market leadership in the relevant capacity segment over 500 cubic centimetres in Germany, Spain and Italy. In the crisis-ridden markets of Italy and Spain we were able to achieve growth for the first time in years, despite the fact that the market as a whole was heavily in decline in those countries."
In Germany, BMW sales were up by 4.7 percent at 21,473 units compared to 2012, further increasing its market share leadership in the 500cc plus sector there (25.5 percent).
The USA is BMW's second most important market, with 14,100 vehicles sold in 2013, 2,000 more than in 2012; an increase of around 17%.
Other markets in order of BMW sales numbers are France and Italy (each with over 10,000 units), followed by Brazil and then the UK, where BMW achieved growth of almost 15 percent compared to 2012, moving up from third to second position overall in the UK market, with a share of 15.8 percent.
The most successful model in 2013 with almost 30,000 vehicles sold was once again the R 1200 GS; well over 25,000 units are accounted for by the new water-cooled travel enduro.
It is followed in second place by the BMW F 800 GS (10,166 units sold), with the F 700 GS in third (7,155 sold).
Sales of the 1000cc supersports models S 1000 RR and HP4 were also strong - with just under 6,800 Double R and almost 2,700 HP4s sold. The R 1200 RT and the R 1200 GS Adventure are said to have achieved excellent sales figures in their last year (before the model change) and the new mid-range models F 800 GT and F 800 GS Adventure, C 650 GT and C 600 Sport maxi-scooters and K 1600 GT and K 1600 GTL 6-cylinder touring bikes are described as continuing to "enjoy a high level of popularity".
