ETRA closes due to lack of funds
Founded in 1995 as an attempt to fill what was seen as a missing link for dealer/retailer representation in the bicycle and motorcycle industries in Europe, the European Twowheel Retailer’s Association (ETRA) has announced that it is to close with immediate effect due to insufficient funding.
The organisation was a European economic interest grouping (trade association) of national two wheel retail organisations in Belgium, Czech Republic, France, Germany, Ireland, UK and The Netherlands with a claimed representation for nearly 7,000 independent bicycle, moped and motorcycle sellers.
Though based in Belgium (Gent), ETRA is not to be confused with FEBIAC (la Fédération Belge de l'Industrie de l'Automobile et du Cycle), the Brussels based domestic Belgian motorcycle industry trade association that is a member of ACEM.
At this stage, it is unclear what implications ETRA’s closure has for the ‘Sustainable-2-wheels’ initiative that ETRA has been organising for the past four years as part of European Mobility Week.