Friday 9 January 2015

Dutch market

Dutch market +12.1 percent in 2014

According to final figures released by RAI, BOVAG and RDC | CBS Mobility, sales of new motorcycles were up by + 12.1 percent in The Netherlands in 2014, with scooters also seeing an increase in popularity.
In 2014 10,354 new motorcycles were sold in The Netherlands (compared to 9239 units in 2013), with the trade association that represents the Dutch motorcycle industry saying that "the increase is partly due to the cautious recovery of consumer confidence, which saw many motorcyclists last year investing in a number of new models that were successfully launched onto the Dutch market, and the better weather (compared to many recent spring seasons in particular) which clarly also had a favorable effect on the propensity to buy".


Nearly one in seven of the new models sold last year was a scooter model (1,369 units, 3.5 percent more than in 2013). In addition another 445 three-wheel motor scooters were registered - such as the Piaggio MP3 and Peugeot Metropolis (compared to 233 new ones in 2013).
The top 3 best selling motorcycle brands in The Netherlands were the BMW (1863 units, 17.9% market share), Yamaha (1336 units, 12.9%) and Honda (1300 units, 12.5%).