Wednesday 27 April 2016

Australian motorcycle sales

Australian motorcycle sales up

The motorcycle, ATV and scooter market in Australia was up 1.6 percent at 24,994 units for the first quarter of 2016.
These numbers include strong growth in off-road (+3.7 percent), road (+2.8 percent) and ATV (+2.7 percent) segments of the market.  FCAI Chief Executive Tony Weber said that the figures provided a positive start to 2016 for the industry.
There were 11,576 road bikes sold in the first quarter of 2016, which represented just over 46 percent of the total market.


Honda was the leading volume manufacturer with 5,512 units sold (22.1 percent of the total market), followed by Yamaha (4,995 units, 20 percent market share), Kawasaki (2,684 units, 10.7 percent market share), Suzuki (2,395. 9.6 percent market share) and Harley-Davidson (2,286, 9.1 percent market share).
Yamaha led the volume race in the off-road motorcycle market with 29.1 percent of the total sales of 7,832. Yamaha was followed by Honda with 23.4 percent of sales, and KTM was third, selling 17 percent.
Looking at the road motorcycle market, Honda was the leading brand, selling 20.5 percent of the 11,576 road motorcycles sold between January and March 2016. Harley-Davidson was close behind in second place with 19.7 percent of the road motorcycle market. Harley-Davidson was followed by Yamaha with 15.4 percent.
In the scooter market, Piaggio led the sales race, selling 22.2 percent of the total 1,310 units. Honda and Vespa tied for second with 21.7 percent each. The popularity of scooters in Australia continues to decline, with first quarter sales down a significant 19.3 percent compared to first quarter 2015 figures.

www.fcai.com.au