Wednesday, 19 August 2020

Piaggio Group

Limited Edition Vespa 946 Christian Dior

Named for the year in which both Vespa and the Dior fashion brands were formed (1946), the Vespa 946 is a " collaboration that reinvents this spirit of freedom, movement and expression that drives both the brands - Odyssey(s), style, dreams and Dolce Vita".
"Out of this passionate dialogue, the Vespa 946 Christian Dior scooter comes to life, its monohull architecture and subtle graphic lines paying tribute to the heritage of the two houses. A symbol of refinement, this object of desire reflects their shared commitment to the excellence of savoir-faire and virtuoso art of detail."

An update of the Vespa 946 that was first seen at Milan in 2012, the new model was designed by Maria Grazia Chiuri, Creative Director of Dior's women's collections. "The scooter is made in Italy, adhering to the exacting standards, commitment and precision of a couture atelier".
These limited edition creations will launch in spring 2021 in Dior boutiques around the world and subsequently in a selection of Piaggio Group's Motoplex stores. The accessories, including the helmet and top case, will be available exclusively in Dior boutiques.
In the 74 years since the first Vespa scooter, over 18 million Vespa badged scooters have been made, and the 2013 946 took its inspiration from the Vespa prototype MP6 produced in 1946, but updated with the 125 cc 4-stroke, 3-valve, air cooled, emissions compliant EFI single.