Tuesday 1 August 2023

Italian motorcycle registrations

Italy - motorcycle registrations to June +13.10%


Although it marks a slowdown in the rate of market growth so far this year, the latest available data from ANCMA - the motorcycle industry trade association in Italy - show new motorcycle registrations of 13.10% (89,450 units) year-to-date having been +11.39% (18,189 units) and +5.18% (16,940 units) in May and July respectively.



Italian market growth had been running at +16.44% for the January to April period (54,311 unts YTD). January and March had seen strong growth of 22.36% and 25.85% respectively.

In total new PTW registration terms, the first six months were +19.13% (191,920 total units), having been +11.88% in May (40,586 units) and +8.82% in June (40,538 units). Within that total PTW number for the first half of the year, scooters were 102,470 units (+24.93% YTD).

The Honda Africa Twin was the best-selling motorcycle in 2023 so far (2,669 units YTD), followed by the BMW R 1250 GS (2,365 units YTD). Honda dominates the scooter market in Italy with four of the top five best-sellers (SH350, 125, 150 with the ADV 350 in fifth, ADV 750 in seventh and Forza 350 in ninth), with the KYMCO Agility 125 R16 in fourth spot. The Piaggio Liberty 125 ABS is in sixth, the Beverley 300 ABS in eighth and 400 in tenth.

For the record: for the full year new motorcycle registrations were +6.35% in Italy in 2022 at 126,571 units. Total PTW registrations in Italy for the 2022 full year were essentially flat at +0.09% - but the 270,416 total of new model registrations was the best for the Italian market since before 2011; of those, ANCMA classified 143,845 as scooters (-4.84% compared to the full year 2021).