Wednesday 10 April 2024

AFAM Group

Rolf Verhagen joins AFAM Group as new GM


AFAM has appointed Rolf Verhagen as its new General Manager. With a rich background in the motorcycle industry, Rolf brings an additional dimension of expertise to the AFAM organisation.

Commenting on Rolf's appointment, PDG CEO Bryan Smaal said: "Rolf Verhagen's experience spanning over two decades in the motorcycle industry has equipped him with a deep understanding of its complexities and potential. His contribution to well-known companies in motorcycle hard parts and oils & lubricants is well recognised, and forms the basis of his extended network within the industry.


"Throughout his career, Rolf Verhagen has played a key role in the search for innovative solutions, driving growth and fostering partnerships across the motorcycle landscape. His dedication to excellence and commitment to pushing the boundaries of what is possible perfectly align with AFAM GROUP's mission for continuous improvement and best customer satisfaction."

Rolf stated: "I'm excited to join AFAM GROUP and lead it into a new era of growth and innovation. Together, we'll build on the company's strong foundation and strive for excellence in serving our customers."

www.afam-group.com