Bagster reborn by Acerbis
French soft luggage and motorcycle accessories brand Bagster made a comeback at EICMA, marking the first public appearance under its new ownership by Acerbis - which acquired the company in May 2025.
Bagster presented the first innovations of its relaunch to bring the brand "back to the forefront of the touring and urban motorcycle segment, combining 'Made in Normandy' comfort, quality, and craftmanship."
Those products included a new Rainware Collection, 'Sit'n Go' premium seats and 'Dry Ride' waterproof adventure bags.
Founded in France in 1984, Bagster built its reputation on ergonomics, craftsmanship, and touring comfort. With the acquisition by Acerbis, Bagster embarks on a new journey that blends its European heritage with Acerbis' innovation, industrial strength, and international reach.
"Bagster is a unique opportunity to extend the Acerbis footprint in new segments and to reinforce our presence in the French market," said Guido Acerbis, CEO Acerbis. "This relaunch builds on Bagster's strong legacy while addressing the new needs of today's riders."
