Ducati closed 2025 with 50,895 motorcycles delivered worldwide (-7%). Limited availability of the Monster, Hypermotard, and DesertX, linked to the process of complying with the European Euro 5+ emissions regulations held unit sales back. In terms of volumes, Italy continues to be Ducati's leading market, with a total of 8,803 motorcycles delivered (-8%). The United States ranks second with 7,268 units (+4%), followed by Germany, the third market with 5,759 motorcycles delivered (-12%). Among the European markets Spain saw a +15% increase, along with Austria +14%. Japan posted a double-digit increase of +11%. In China, Ducati closed the year with a 31% decline compared to 2024, continuing a negative trend after a 26% decline in the previous year. The Multistrada, in all its versions, remained the most popular motorcycle family among Ducatisti enthusiasts in 2025, with 13,873 units delivered globally. The Panigale family followed, with 10,606 motorcycles delivered, while the Scrambler family recorded 5,814 units.
Yamaha Motor has announced plans to construct two new buildings at IWATA, Shizuoka Prefecture, Japan headquarters campus.
Barcelona based Stark Future - "the world's fastest-growing motorcycle company" - has announced a strategic partnership with global battery leader EVE Energy to bring a new Stark-developed, purpose-built cell format into mass production for the next generation of high-performance electric motorcycles.
BMW Motorrad posted another strong result in 2025: for the fourth consecutive year the company delivered more than 200,000 motorcycles to customers - a total of 202,563 units worldwide. "Despite a challenging market environment, including a global decline in the over cc segment, volatile conditions, intense price competition, regulatory constraints and new customs rules, BMW Motorrad achieved a solid sales result." Several of BMW's markets nonetheless recorded best ever results, including Italy, Spain, Japan, Australia, Portugal, Canada, Malaysia and the Netherlands. In December 2025, a total of 15,109 motorcycles were sold, their third-best December in BMW Motorrad's history and a positive indicator for 2026. The German market saw BMW gain market share (+4.1 p.p. in the over 500 cc segment) as it expanded its home market leadership, with 25,516 units sold. France was its second strongest market in Europe with 19,019 units sold, Italy third (16,692), and Spain fourth (14,005). Outside Europe, the USA saw 14,869 units sold; Brazil 14,488, and China 10,555. Unsurprisingly, the BMW R 1300 GS Adventure and R 1300 GS were their strongest sellers, followed by the S 1000 RR.
Human rights groups have reported that among the fatalities in the Iranian regime's January crack down on protests was a teenager called Duana Bahador. Known as Iran's 'Baby Rider' the motorbike influencer was shot dead by security forces. The 19-year-old had built a strong following in Iran and elsewhere and, among other efforts to enjoy her young life, is known to have posted videos of herself online without a headscarf. Doing God's will?
Following the decision announced by José Boisjoli to retire as President and CEO of BRP and step down from his role as Chair of the Board of Directors, the Valcourt, Quebec based manufacturer has announced Denis Le Vot as their new President and Chief Executive Officer.
Europe's largest motorcycle rally, the (40th) annual Biker Fest International (an AMD Approved Custom Bike Show event) will be staged at its traditional Lignano Sabbiadoro (Udine, Italy) seaside resort from May 14 to 17. Last year recorded a massive 265,000 attendee count over the course of the weekend - making it not only the biggest motorcycle rally in Europe, but also the third largest event of this kind in the world - only after the legendary U.S. rallies of Sturgis and Daytona; www.bikerfest.it
