BMW sets new sales record for first half of 2016BMW Motorrad closed the first half of 2016 (January – June inclusive) with a new sales record for the fourth time in succession. They supplied 80,754 motorcycles and maxi scooters to customers worldwide as of June 2016 (78,418 units in first half of 2015, +3.0 percent).
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| The world's most popular travel enduro, the R 1200 GS, remains unrivalled as the top-selling BMW Motorrad model |
At 14,993 units (compared to 15,490 in June 2015), sales in the month of June were -3.2 percent compared to June 2015.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: “As of June 2016 we were able to set our fourth six-month record in succession, at the same time supplying more than 80,000 motorcycles and maxi scooters to our customers by the middle of a year. Based on this positive development, we will now strive to achieve another sales record for the year as a whole.”
The company says that the strongest growth stimuli are mainly coming from the major European motorcycle markets of Spain (+22.6 %), Italy (+6.9 %) and France (+5.6 %). The smaller markets of South Eastern Europe also saw “pleasing growth. The Chinese market in particular is continuing to show considerable growth potential for BMW Motorrad with a dynamic increase in sales. As compared to the equivalent period of the previous year, sales increased by 74.3 % to 2,388 units. Sales in Thailand (+62.6 %) and Japan (+10.4 %) were also well above the previous year”.
Germany remains the traditionally largest market for BMW Motorrad. With 13,792 (+2.0%) units sold, BMW Motorrad is the overall market leader there. In the relevant segment over 500 cc capacity, BMW Motorrad also leads the market in Spain, Austria, Belgium, the Netherlands, Russia, Brazil and South Africa.
The world's most popular travel enduro, the R 1200 GS, remains unrivalled as the top-selling BMW Motorrad model. Now in its fourth year of sales, supplies increased as compared to the previous year by 3.8 % to 14,630 vehicles. Demand for the sibling model, the R 1200 GS Adventure, has likewise continued to increase in what is now its third year of sales. 11,732 (+12.5 %) units were supplied in the first six months of the year.
Indeed, 44.5 % of all Boxer GS motorcycles were ordered in the Adventure variant this year.
On third and fourth position are the Adventure model S 1000 XR (5,480 units) and the Supersports bike S 1000 RR (5,291 units), both of them powered by high-performance 4-cylinder BMW engines.
The touring classic R 1200 RT (5.123 units) follows in fifth place, followed by the custom bike R nineT (4.629 units). Now enjoying a cult status, this classic Boxer motorcycle has far surpassed expectations in terms of its sales figures.
Demand for the C 650 maxi scooter is also well above the previous year. As of June, 5,259 units (+73.2 %) were sold of the new edition of the two premium scooters. In addition to this, 447 BMW C evolution electric scooters were supplied in the same period (+1.4 %).
As Heiner Faust says: “In spite of a much tougher competitive environment, our two top-sellers, the R 1200 GS and GS Adventure, are asserting themselves very impressively on the market. All other new models of the last two years are also contributing to sales success. Our sporty S models S 1000 XR and S 1000 RR have made it to third and fourth position in our sales ranking. And the C 650 maxi scooter - launched at the turn of the year - is going down extremely well with our customers. Nonetheless, trade is being solidly supported by our attractive model portfolio as a whole.”
In the second half of the year, BMW Motorrad expects the sound level of demand for current BMW products to continue. At the same time, additional stimuli will be provided by the second model of the BMW “Heritage” world of experience, the new R nineT Scrambler (market launch from September 2016), the new G 310 R (market launch from October 2016) and attractive model facelifts in the Boxer and F series.
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