Bihr

A business continuity statement by Bihr, France

Drop-Ship help and support for motorcycle professionals at the local level
Bihr, one of the leading suppliers of parts and accessories for two wheels in Europe, has historically been based in the Alsace region of France since its creation in 1975 - around the area of the city of Mulhouse, one of the epicentres of the Covid-19 pandemic in Europe.

Despite the obvious difficulties, Bihr has preserved the maximum 250 site employees with the appropriate and important safety conditions and says it has tried to maintain at least a minimal service in order to continue to process and dispatch orders from its dealers.

This has been a decision that has become vital for many motorcycle industry professionals who have decided to maintain activity and play their part in preserving employment and maintaining at least some part of the economic cycle.

In addition to the workshops that remained open to respond to urgent repairs, many brands wanted to maintain minimum activity by being able to be contacted by phone, email, internet or via an online store to register orders.

 
The Bihr team has developed new services for its resellers to support them during this unprecedented period.
 
With over 230 brands in its catalogue, Bihr has facilitated the use of the home delivery option (drop-shipping) for its 5,000 resellers by offering the possibility for each of them to fulfil orders by having them delivered directly to their customers.
 
During this period, when outings have to be limited to the strict minimum, this home delivery service (drop-shipping) facilitates consumer access to some 200,000 products in stock by placing an order with their usual motorcycle dealer. 

Thierry Chonglez, VP Marketing & Communication, says: "In this particular context, we have decided to generalise our drop-shipping solution to the entire Eurozone and to the UK. This solution allows traders to take orders by phone, email or via their website.

"Once these orders have been sent by the merchants to Bihr, we take care of the delivery to the end customers' homes. This allows retailers whose stores are closed due to confinement to maintain activity despite this particularly complicated situation."