If only every IDEA was this good!
As a response to having our trade shows taken away from us, it doesn't come much better than this.
Italian brake pad, shoe and clutch manufacturer Newfren had an idea - its idea was IDEA, a virtual meeting opportunity for distributors, dealers, race teams and consumers to meet with the Turin based company and see how they make their pads and hear about new products and programmes for 2021.
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| CEO Valter Barbero |
And what a good, well executed idea it was - kudos to Marketing Manager Elizabetta Quadrini, International Sales Manager Nella Almasio and CEO Valter Barbero.
In the course of the week when EICMA would have taken place, the Newfren team was able to meet with at least 50 distributors/importers from around Europe and the rest of the world, offering them a tour of its Tunisia and Turin factories, showing them the products being made, present its latest new products, and to set up order planning for the coming season.
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Marketing Manager Elizabetta Quadrini |
"Without doubt it was a great success," said Nella Almasio. "While there is no substitute for meeting people face-to-face, this formula actually allowed us to be able to do things that simply are not possible on an Expo booth.
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Newfren
has invested heavily in new manufacturing technology at its 10,000 sq m site near Turin. |
"We will for sure do this again - hopefully in parallel with EICMA and the other events next year."
CEO Valter Barbero told us: "We invest heavily in our research, our processes, our manufacturing technology and quality control. Of course we are pleased to sometimes welcome visitors to our headquarters factory near Turin for a tour, but this formula allowed us to also show our facility in Tunisia and do so for more people, and in a shorter period of time, than would generally be the case."
www.newfren.com
