'Twincolor' sprockets and dealer promo programmes
This year has seen Italian sprocket specialist PBR introduce new 'Twincolor' rear sprockets where the outer is in black and dealers can choose from a range of colours for the inner. Manufactured in Ergal (7075 T6 zinc aluminium alloy) and precision CNC-machined, PBR says its processes produce "the most flawlessly accurate, durable and reliable sprockets on the market".
"Tough and reliable is what PBR stands for - reliability and racing grit, lightness and determination. Our 'Twincolor' rear sprockets are more aggressive thanks to the unique and accurate design of the lightening holes. But this is just the beginning of the benefits for our dealers.
"A brand-new PBR merchandising programme is now underway with incentives for dealers and their customers - it is all about helping you to generate the "WOW" effect. If you buy one 'Twincolor' rear sprocket, you get a racing bag for your customer's client; buy one kit with EK chain and gain the 'No Shaft Mask'; buy five EK chains and gain one racing shirt with Petronas sponsorship.
"The quality of gifts are designed to raise up the perceived value of the purchase and boost the status of the store with your customers.
"For dealers, our Welcome Kit includes the PBR catalogue, of course, plus five T-Shirts for you and your team, ten masks and ten racing bags. We are 'taking it up to a new level' with our dealer network, and with our pedigree as the first specialist sprocket manufacturer in Italy (1969), and with so many championships and races won, and such an extensive OEM programme, we believe we offer dealers in Europe one of the best power transmission business opportunities in the industry."
PBR SPROCKETS
www.pbr.it
