Borilli Enduro tyres for European conditions
Having entered the European market with an Italian head office and sponsorship of the 2020 Enduro World Championship, Borilli Racing has released details about some of the products that will be available from the Brazilian manufacturer from inventory here in Europe.
Off-road in general and Enduro in particular are the Borilli specialty, and seen here are the company's 140/80-18 7 Days Enduro or Soft 140/80-18 rear and 7 Days Enduro 90/100-21 front tyres.
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| 140/80-18 7 Days Enduro and 7 Days Enduro 90/100-21 front tyres. |
Also seen here are Extreme Enduro SS 140/80-18 rear combined with the 7 Days Enduro Soft 90/100-21 front.
These combinations cover most of the Enduro applications asked for and needed in European conditions and combine "high levels of traction, reliability and durability", according to Borilli Racing President Renato Borilli.
Speaking of the company's plans for the market in Europe, Renato said: "We are a leader in the Brazilian market, and we are confident that we can also have our say in the European market with what is a highly respected performance product range in the off-road world.
"Competence, research, passion and hard work have always been the driving force behind Borilli Racing, and today more than ever, this new challenge here in Europe as title sponsor of the Enduro World Championship makes us look forward with great enthusiasm and desire to make known the great quality and reliability of Borilli brand tyres."
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| Borilli Racing President, Renato Borilli aims to build a European network over the next two years. |
Borilli Tires was founded in 1983 by Renato's father Arlindo, with the Borilli Racing division established in 2014. Borilli Racing has managed to match the sales volumes of the historic family company, bringing total production to 14,000 tyres a month.
Renato's aim is to build a network in Europe in the next two years with an exclusive distributor for each European country. As an off-road tyre specialist, Borilli aims to "become a primary point of reference for the sector throughout Europe," he says. "Through constant training and support, image building and effective communications and marketing, we believe we can develop the visibility of the brand and its association with off-road riding and racing success and excellence, reliability and performance."
The tyres seen here were developed for intermediate/soft conditions - a combination of a range of surfaces from loose or slick to sandy and muddy terrain.
The 7 Day/Softs include symmetrical knobs for stability in the turn, more room between the knobs to enhance the tyre's ability to throw off dirt (self-cleaning cavities), more traction, greater stability when braking and a rigid side structure to enhance stability.
The Extreme tyres (7 Days Extreme Enduro SS) have been developed for hard and rugged conditions such as rocks, wood logs and artificial obstacles.
www.borilliracing.com
