Ducati ends 2020 with strong recovery
Crowned by winning the MotoGP Constructors' World Title, Ducati ended 2020 with its best ever six-month period to finish the year with 48,042
(-9.7%) bikes sold in over 90 countries - sales were up in China, Germany and Switzerland among other markets. This despite the Ducati factory being closed in March and April.
The Ducati Scrambler family of models were the company's best sellers in 2020 with 9,265 units delivered, while the remarkable Streetfighter V4 was its most popular individual model with 5,730 bikes sold.
Its Chinese sales grew +26% (4,041 units sold) and is now Ducati's fourth largest market. Sales in Germany were +6.7% (5,490 units) and in Switzerland +11.1%. Italy remains its largest market with 7,100 units sold in 2020.
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| Production of Ducati's new SuperSport 950 got underway in January, with dealer deliveries expected to start before the end of February. The Euro 5 compliant twin-cylinder Ducati Testastretta engine will deliver 110 hp at 9,000 rpm and 93 Nm at 6,500 rpm. Described as "the perfect choice for young riders looking for their first sports bike", it will additionally be available in a depowered version for A2 license holders. |
Claudio Domenicali, Ducati CEO, is quoted as saying that "the strong end to 2020 allows us to look forward with optimism and confidence. For 2021, the product range is more complete than ever, and the interest of enthusiasts has been immediately reflected in an order portfolio that is the largest ever seen at the start of a year.
"The first deliveries of the Multistrada V4, the first motorcycle in the world equipped with front and rear radar, have already begun and, in the coming months, Ducati dealers will also receive the other new bikes of the 2021 Model Year, including the Panigale V4 SP, the SuperSport 950, the Monster and the Ducati Scrambler Night Shift."
