MIPS - a new way for dealers and consumers to understand the added safety technology
In addition to making it easier for consumers and dealers to distinguish helmet brands equipped with their safety technology, Swedish helmet safety technology specialist MIPS has an updated classification system that better defines its helmet safety products and classifies each based on its intended uses.
The new and simplified product range consists of five classes: MIPS ESSENTIAL, MIPS EVOLVE, MIPS ELEVATE, MIPS INTEGRA and MIPS AIR - each of which were previously standalone MIPS products under more broad usage categories (Sports, Moto and Industrial Safety).
This more specific approach to defining MIPS products will guide brands and consumers and help anyone looking to purchase a helmet select the one best suited to their needs without compromising safety.
"The move to better define its products demonstrates MIPS' growing focus on educating consumers around the world and empowering them to make more informed decisions when purchasing a helmet. Historically, MIPS has been a B2B-focused company; the updated product range is another step towards a more consumer-centric brand identity."
MIPS safety technology is sold to the helmet industry as an 'ingredient brand'. It is a model that is being more widely adopted, and in the motorcycle helmet industry has precedent with the successful model developed by Pinlock for its anti-fog systems.
MIPS' approach to helmet safety is based on managing and controlling the rotational energy caused by impact. Its solutions are fully patent protected and have been adopted worldwide by some 111 helmet brands offering more than 583 helmet models equipped with the MIPS system.
This new classification system is designed to help dealers to help their customers readily identify the MIPS-equipped helmets that are right for them.
www.mipsprotection.com
