Motron Motorcycles by KSR
The Austrian KSR Group has unveiled a new two-wheeler brand - Motron Motorcycles - and starting the 2021 season with a total of ten two-wheeled vehicles.
The portfolio includes seven internal combustion engine motorcycles and scooters (ICE), three electric scooters and an electric minibike. The ICE units have engine sizes from 50 to 400 cc and are targeted at the entry-level and mid-size segment. The electrically powered models currently offer a top speed of 45 km/h and form a new alternative in the L1e class.
"The launch of the new MOTRON brand hits exactly the pulse of the times. Especially in times like these," said Michael and Christian Kirschenhofer, owners of KSR Group.
"People are longing for a fulfilling balance to their pandemic daily lives, and Motron appeals to a target group that can find a new brand to start a new hobby, a new passion. Our brand slogan 'GET OUT THERE' underlines our approach to fight the difficult times, get out and have fun on a Motron."
Available at the start of the 2021 season, the WHIZZ, CUBERTINO, VOLZ and VIZION electric models will be launched on the market first. The internal combustion siblings will be coming to dealers from Q2: the adventure bike X-NORD 125, the cruiser called REVOLVER 125 and the naked bike WARRIOR 400, together with the scooters BREEZY 50, VENTURA 125, IDEO 50 and IDEO 125 will make the start. These will be added to by the NOMAD 125 and X-NORD 400 in the second half of the year. All models are Euro 5 compliant.
'GET OUT THERE'
"The development and production of the models are carried out by experienced partners in Asia who work together with very successful and well-known brands. This allows Motron to take advantage of synergy effects and benefit from long experience and sophisticated technical developments.
"The Motron design line was developed by the KSR Group design team, which has been creatively active for two years in its own development and design studio in the Krems-Gedersdorf business park, Austria. Many coherent and novel design concepts, such as the unique Crossfire design line from Brixton, have already been created there. Characteristic for the Motron design are the fresh yellow accents on the modern and discreet black, grey and white colourways".
KSR says that all Motron models will be pitched at a "fair price-performance ratio. Sales will initially focus on the European market, starting in Germany, Austria, Switzerland, Italy, Spain, France, Belgium, the Netherlands and Greece. The distribution network will expand to other European countries in the course of 2021".
www.motron-motorcycles.com
