'Lena' riding jeans
Based near Nice in southern France, the Sifam Group (founded in 1994 by Pierre Manuel and still family-owned) has a fast-growing own brand apparel range, for which it is the exclusive distributor.
It is one of the largest France based motorcycle parts, accessory, gear and apparel distributors, with a wide range of famous name and own brand products available from their 3,900 sq m headquarters warehouse.
Seen here, 'Lena' riding jeans feature all the looks of classic casual jeans "with perfect cut and comfort - a perfect balance between fashion styling and genuine protection with removable CE approved protectors at the knees and hips.
"With discreetly and securely held protectors in a regularly styled jeans, these pants successfully combine looks and protection, including Aramid inserts."
Sifam says it is looking for new dealers in England, Germany and Benelux - enquiries can be sent to Sales Manager Joao Ramos (email below).
The company has a second logistics facility in development at Avignon, where it will have an additional 8,500 sq m available to take the company to over 15,000 sq m in total. The extra space will allow SIFAM to increase its inventory to include nearly 40,000 SKUs and make nearly 1,000 shipments daily. SIFAM sells to 2,600 dealers in France and some 6,000 in total throughout Europe.
SIFAM
www.sifam.fr
