SHAD extends WSBK sponsorship
Barcelona based luggage manufacturer SHAD has extended its partnership with the Dorna WSBK Organization (DWO) for another four years. SHAD will further increase its involvement within the MOTUL FIM Superbike World Championship as it becomes a Championship Sponsor.
Founded in 1992, SHAD is an OE and aftermarket luggage manufacturer, selling a range of designs from hard luggage to seats. SHAD has been a technical supplier of the Championship for several seasons. DWO says that SHAD is "committed to addressing new challenges to develop and improve its products, which makes it a valued partner within the WorldSBK paddock."
DWO says that this sponsorship agreement will see SHAD take advantage of WorldSBK´s continually evolving global TV broadcast network, "which will provide world-leading and wide-ranging exposure in both domestic and international markets. Whilst fans during each round will have the opportunity to discover SHAD's various ranges of products in the paddock, it is subject to the COVID-19 regulations in place."
www.shad.es
