France Equipement joins Hoco Parts/PDG
Powersports Distribution Group (PDG) has announced its acquisition of France Equipement, the latest in a long running acquisition programme.
The owner of the Hoco Parts Group, AFAM Group, Motorcycle Storehouse and other European distribution and producer businesses, PDG has concluded the purchase of the assets of the 1979 founded trade distributor with a broad product offering - including consumables, accessories and tyres for motorcycles, ATVs and scooters.
France Equipement carries a range of high-quality brands, including its own well-known and high-quality France Equipement brand brake components, parts and accessories. France Equipement will become part of Hoco Parts Group.
The company's sales and product management team will continue to support customers from its office located in Nevers, close to the famous Magny Cours Grand Prix circuit in France. Arno van de Glind, Managing Director of Hoco Parts Group, said: "We are very pleased to welcome France Equipement and its experienced team to our Group. France Equipement is our first French based acquisition, and it fits perfectly with our ambitions to build our position in the French market via both organic growth and acquisitions.
"Hoco Parts will fully support the France Equipement team in Nevers, with both the distribution of and the continuous development of the FE brand and product portfolio."
Rudy Lartigot, Director of France Equipement, added: "The acquisition of France Equipement will be the next step in the development for our company and brands. Joining forces with a real European distribution group will be a great opportunity for our employees, customers and suppliers. It will further strengthen our position and most importantly help us to offer an even greater level of service to our customers."
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A fast emerging and leading European group, PDG is headquartered in Breda (the Netherlands) and says that its "value proposition" is to be the "preferred partner for its customers and suppliers based on its broad premium product assortment, ease of ordering, availability, service level and perfect fit".
The Group currently consists of three divisions - its general motorcycle aftermarket B2B distribution in the non-metric and metric motorcycle parts and accessories segments across Europe with Hoco Parts and Motorcycle Storehouse; its own brands with AFAM GROUP, an aftermarket supplier to European motorcycle parts distributors with transmission and battery brands like AFAM, Nitro and Shido, and its Vintage Parts Distribution with CMS, the leading global distributor of vintage Japanese motorcycle parts.
PDG is majority owned by Torqx Capital Partners in partnership with management and former owners.
