Germany: new motorcycle registrations +4.92%
The latest data from the German motorcycle industry association (IVM) show motorcycle registrations for the period to May 2024 up by +4.92% at 68,231. In motorcycle unit terms, that has been the best first five months of the year in Germany since before the financial crisis of 2007-2008 and subsequent Great Recession.
In total PTW terms, the German market was +1.93% at 105,273 units to the end of May 2024 - also the best since before 2008.
The top selling model YTD is the new BMW R 1300 GS with 4,249 units sold for a 6.23% market share. This was followed by the Kawasaki Z900 (1,875/2.75%), Honda CB 750 Hornet (1,443/2.11%), Yamaha MT-07 (1,339/1.96%), Honda CBR 650 R (1,310/1.92%), then the BMW R 1250 GS, Kawasaki Z650, Honda CRF 1100 Africa Twin, BMW F 900 R, with the KTM 690 SMC in 10th spot.
With six models in the Top 25, it is no surprise that BMW is market share leader in its home market, with 14,931 units sold for a 21.88% market share. It was followed by Honda with a 15.76% market share (10,752 units), Kawasaki (10.92%/7,454 units), KTM (9.54%/6,449) and Yamaha (7.58%/5,174).
The Top 10 market shares were rounded out by Triumph (5.31%), Harley-Davidson (4.93%), Ducati (4.70%), Suzuki (3.85%), and Husqvarna with a 2.97% share in 10th spot.
The largest single sector of the German motorcycle market YTD has been the 'Naked' style segment (33,791 units sold for a segment market share of 32.53%). Adventure bikes are the second largest segment with 18,838 units sold, 18.13% segment share, followed by Enduro/Supermoto, SBK/SSP/sports bikes, 'City Classics', Choppers and 'Grand Tourismo'.
The Top 6 electric PTW brands in Germany YTD were Kawasaki (156 units, 25.6% market share), Zero (121 units), Vmoto (52 units), LiveWire (31 units) and Energica (18 units).
For the record: in motorcycle terms, the German market was up in 2023 at +16.41% (125,709 units). In total PTW terms, the German market was +6.98% at 215,501 units. The used market in Germany in 2023 saw 442,868 vehicles change hands in 2023. The top selling motorcycle in Germany in 2023 was the BMW R 1250 GS with 7,529 units sold for a 5.99% market share (the Kawasaki Z900 was second, Honda CB 750 Hornet third). BMW retained its top spot as German motorcycle market share leader with 23,978 units sold for 19.07% market share, which marked some 4.4% growth on its unit sales in 2022. Honda took second spot, with Kawasaki third.
