Thursday 25 July 2024

Supersprox

Supersprox chains - additional teams testing mid-range displacement products



Supersprox is introducing new chains into its product range. DJ Maughfling, Supersprox C.E.O., says: "We have been producing, racing and selling sprockets for 65 years and we think that our knowledge on sprockets is sound. Now we have decided to introduce a second product. From this year, we are also racing Supersprox chains."
Supersprox is already advertising its 'Performance' line chain to complement its sprockets for 50-400 cc street models, but DJ believes there is a need for something in the mid-displacement space.


"There will be a need to develop more products for the emerging mid-range classes of motorcycle displacements. We already have many top-quality products for the high-performance bikes. And at the other end, there are many low price and unknown brand products on the market for small cc, low-power and low-cost bikes. Many of them of unknown or of uncertain provenance, low-grade materials and manufacturing quality.
"We believe the expanding mid-displacement segment is not as well supported as it needs to be. These are the 400 cc-900 cc bikes, with less than 80 bhp, many coming from China and ­India.


"Supersprox is already able to offer a range of sprockets for these motorcycles, but what about the chains? Riders on € 2,500 - € 8,000 motorcycles are not very likely to fit high-quality Japanese racing chains. And as they are not likely to fit Supersprox Stealth dual material sprockets, this sector is looking for something in between, and that presents a problem.
"Apart from the brands that the industry knows and trusts, there are several younger chain producers. Most of these are not able to accurately position their chains in the market. It's very easy for the consumer to buy a chain that is not suitable for their motorcycle and to have a negative experience as a result.




"Supersprox will approach this, as we do with the sprockets, by going racing with our chains - as we do with our sprockets. In 2024, and continuing into 2025, we have partnered with professionals in IDM, SBK-SS300 and Rally. These three teams are using Supersprox chains and providing valuable feedback - feedback that will allow us to understand and improve the product quality and reliability we are achieving and that these teams need. In the World Supersport class, we are working with the WRP Triumph team on the Street Triple RS 765 cc. In the World Supersport 300 class, we are supporting the Fusport-RT Motorsport Kawasaki team on the Ninja 400. And in the Rally category, we are supporting the French Yamaha Ténéré 700 cc team in the Moroccan desert challenge series.
"It is our firm belief that these and other racing activities will help us to develop, improve and understand the chain market, allowing us to offer the segment a valuable alternative with accurate application information, a known brand pedigree and race-proven reliability."
www.supersprox.com