Bergamaschi and Magneti Marelli

Magneti Marelli Parts & Services distributors 

Two years ago, two of Europe's Italian motorcycle industry 'majors', two of Europe's longest established motorcycle industry 'majors' - Bergamaschi and Magneti Marelli – created a partnership that would see Magneti Marelli's Parts & Services brand products and components becoming available on the international motorcycle industry aftermarket for the first time.

Regulator for Triumph Daytona 675 cc - '06-'17

Rollers and variators for Piaggio Vespa Primavera and Liberty models

Fast forward two years and that partnership has matured and become a foundation on which international dealer availability for the range in Europe has successfully been built internationally.

Magneti Marelli, founded 1919, is synonymous with engineering quality and the production of cutting-edge components and E. Bergamaschi & Figlio Spa, also founded in 1919, is Europe's oldest established motorcycle parts and accessory distributor. 

The power of the combination of the two such 'heavyweight' brands has been irresistible, with a synergy that is allowing aftermarket professionals to have access not only to high quality products, but also to first-rate logistical and commercial support. If only all motorcycle industry 'deals' could be this 'sweet'.

Though best known for its automotive sector status, Magneti Marelli has reached into the 'motorcycle space' with moist of the leading OEMs for decades. "Its renowned experience and quality is also a factor in the motorcycle market though, offering a complete and reliable range," says Bergamaschi GM Domenico Mainoli. 

"Backed by Bergamaschi as Master Distributor, Magneti Marelli's excellence is now available throughout most of Europe through the network of distribution industry professionals that we have established to handle the Magneti Marelli Parts and Services line in 12 separate markets, and from our Milan based headquarters for dealer in Europe."

Bergamaschi's reputation for professional distribution, logistics and high-end products has allowed it to build a large network of selected sector professionals.

"The constantly developing motorcycle range is not limited to electrical and electronic systems," says Domenico. "The Magneti Marelli brand not only means ignition components, sensors, voltage regulators, stators, ignition coils and starter motors, but many other vital OEM grade components for the correct functioning of modern two-wheel vehicles - from fuel and water pumps to thermal units, crankshafts and scooter clutches."

The attention to detail and safety seen in the Magneti Marelli Parts & Services range does not stop at the engine and electrical system, the range also includes fairing and frame/chassis spare parts, control products such as brake and clutch levers, mirrors and brake and speedometer cables, plus many of the latest introductions such as centre stands for scooters, rollers and variators. 

"The high quality of the spare parts allows the functional integrity and aesthetics of any vehicle to be restored after an accident or for simple maintenance interventions. All items are designed to guarantee perfect compatibility and 'Plug and Play' assembly precision and compatibility for a wide range of vehicles - giving repairers, restorers and service technicians access to a range that delivers impeccable final results, the guarantee of conformity to safety standards that are required and the return of the vehicle to its original appearance."

News Briefs

Brand profile maintenance is like painting the Golden Gate Bridge - the job is never finished. It isn't designed to be. If you stop, rust sets in and negative speculation quickly takes control of your balance sheet. If you think keeping your brand identity and profile alive is expensive, try cheap! - Yeldarb Nibor, 2008.

In September 2025, Royal Enfield recorded its highest-ever monthly sales, selling 124,328 motorcycles worldwide - the brand sold 86,978 bikes during the same month in 2024, representing a +43% increase. India accounted for 113,573 of those sales, compared to 79,325 in September 2024. Exports were 10,755 bikes shipped, up from 7,653 the year before.

The end of August saw Stark Future, "the fastest-growing Spanish company ever in history", close a new investment round, to fund growth and continue its expansion of the model platforms. While Eicher Motors (India - Royal Enfield parent company) led the last round, this investment mainly came from the company's existing shareholders, along with a select group of new high-profile investors from the world of MotoGP. "We decided to close this internal investment round at a very attractive valuation in order to do it quickly while offering very competitive terms to the people that have already supported the business in previous rounds," said Anton Wass, CEO & Founder. "We managed to close it within a couple of weeks, which is a strong testament to the results our team has created. We also used this as an opportunity to invite a few selected external investors that we'd like to have in our team;" www.starkfuture.com

World Ducati Week returns in 2026, from 3-5 July at the Misano World Circuit Marco Simoncelli in Italy. The 2026 edition will be the culminating event marking the 100th anniversary of the foundation of Ducati - on 4 July, 1926.

Sherco Racing Factory has announced a new strategic partnership with Sherco United States (Sherco U.S.), appointing the Arkansas-based company as the exclusive distributor of Sherco motorcycles, parts, accessories, and gear in the U.S. and its territories. Not to be confused with former distributor Sherco USA, Sherco United States "will manage all aspects of importation, distribution, and dealer support, with an emphasis on technical service, after-sales care, and parts availability to ensure a premium experience for both dealers and riders." Led by owner and president James Jordan, the new importer will oversee the brand's 2026 relaunch in the U.S., with new-model motorcycles, factory parts, and branded gear scheduled to arrive in the USA later this year.

Swiss Oil Blender Bucher AG has announced its Motorex oil as a new official partner and first-fill lubricant brand for the family owned, Nimes, France based Sherco motorcycle manufacturer. Manager by Marc Teissier and producing around 20,000 units a year, Sherco specialises in bikes from 50 cc two strokes to 500 cc rally bikes based on their own engine and frame designs.

Bonamici

Bonamici - WorldSBK winning rearsets, again!

Italian parts specialist Bonamici Racing proudly celebrated an extraordinary milestone alongside the BMW Motorrad WorldSBK Team and Toprak Razgatlioglu - the 2025 Superbike World Championship title.

Toprak Razgatlioglu - WorldSBK Champion again, with Bonamici rearsets.

Claimed for the second consecutive year, aboard the BMW M1000RR equipped with Bonamici Racing rearsets.

"Behind every victory lies technology, research, and passion. Designed and manufactured entirely in central Italy (north of Rome) our rearsets represent the perfect fusion of engineering precision, design, and performance," said Bonamicic's export sales manager Luca Migliorati.

"Each component is developed by our R&D Department, where years of racing experience are transformed into products that deliver absolute control and unmatched feedback on the track.

A winning partnership: From the left, Enrico Bonamici, Michael van der Mark, Toprak Razgatlioglu and Riccardo Bonamici 

"Our collaboration with BMW Motorrad in the WorldSBK Championship reaffirms Bonamici Racing as a global leader in the production of high-performance racing components. It's a result that celebrates teamwork, trust, and the excellence of true 'Made in Italy' craftsmanship."

www.bonamiciracing.it\

Hoco Parts Group

France Equipement by Hoco Parts - Lyon warehouse

Hoco Parts Group has announced the opening of its fourth warehouse - operated by France Equipement, it is a multi-level facility with 7,000 m2 capacity based in Lyon, France. The warehouse is planned to be operational before the start of the 2026 season. 

Following the acquisition of France Equipement a year ago, "the group is underlining its position as one of the strongest logistics platforms in the European motorcycle industry," said Arno van de Glind, Managing Director of Hoco Parts Group. 

"By aligning the distribution power of Hoco Parts, Motorcycle Storehouse, and France Equipement, the group has realised a coordinated and efficient logistics platform that enables its 500+ brand portfolio to be delivered across the continent within 24 hours. For suppliers and manufacturers, it means a single, powerful route to market; for dealers, it means speed, availability, and reliability they can count on. 

Supporting the growing network there are strategically located satellite offices in the UK, France, The Netherlands, Belgium, and Germany with dedicated, experienced representatives and multilingual inside sales professionals. "This unique combination of local presence, regular field visits, and multiple large-scale logistics ensures that partners and dealers receive both speed of service and personalized support, no matter where they operate." 

Michaël Thimoleon, Sales Manager of France Equipement by Hoco Parts told IDN: "This expansion strengthens our logistics framework and demonstrates our commitment to serving the French motorcycle industry with the best infrastructure possible. With over 22,000 m2 of group warehousing and strategically placed hubs across the continent, we now operate one of the most powerful distribution networks in the industry, ensuring we continue to be the partner of choice for manufacturers, suppliers, and dealers alike." 

In additional news, Motorcycle Storehouse, one of Europe's leading V-twin and custom parts distributors has announced a strategic rebrand to 'Motorcycle Storehouse by Hoco Parts' - "marking a next chapter in the continued growth and evolution of both companies". 

Michaël Thimoleon, Sales Manager of France Equipement by Hoco Parts

This collaboration marks much more than just a name change. By joining forces under an endorsed identity, Motorcycle Storehouse and Hoco Parts [both owned by PDG - Powersports Distribution Group] "are leveraging their combined brand equity to create stronger, more collaborative partnerships with manufacturers and suppliers - with one network, and a clear goal of being the best in service, assortment, and reach for every motorcycle business, in Europe, from Metric to Custom," said Arno van de Glind, Managing Director of Hoco Parts Group. 

www.hocoparts.com 

www.franceequipement.com

motorcyclestorehouse.com

Galfer

Galfer USA 

Barcelona based brakes specialist Galfer has opened a new North American operational subsidiary in Orlando, Florida.

Galfer USA is the new operating unit for the distribution for its products in the United States and Canada. "This strategic move, which consolidates more than 30 years of presence in the market through a local distributor, reinforces the company's commitment by offering direct and privileged access to its technology, service, and official distribution."

Galfer R90 compliant 'Floatech ROAD' brake disc programme

With over 70 years of experience in developing brake rotors and pads, Galfer is known for innovation. Its patented Wave (W) was first introduced in1998 and since then other proprietary technologies have proven popular braking performance solutions, such as Shark, Cubiq, and Floatech rotors, and Sinter and semi-metal pads.

A continuous commitment to R&D has solidified Galfer as an OEM supplier for leading brands, including KTM, Ducati, Triumph, Beta, Sherco, Stark, MV Agusta, Rieju, Honda-Montesa, Orbea, Pivot, Bianchi, and Megamo, among others.

Certified by ISO 9001, 14001, and 50001 standards, all Galfer brake rotors and pads hold ECE R-90 Homologation and 2024 saw the awarding of the prestigious FIM Quality Product seal. Galfer has won over 120 world championships since 1952 in disciplines such as MotoGP, WSBK, Motocross, Supercross, Enduro, Trial, Downhill, and Cross Country.

Francisco Catena, CEO of Industrias Galfer said that "this subsidiary will reflect our values of innovation, quality, service, and excellence. From here, we will continue to drive solutions that make a difference in the industry with a local strategy and execution in a market that will be one of the pillars of the future Galfer."

The new 500 m² (1,650 square feet) Orlando facility, led by Armando Riva, a North American brake market professional, will guarantee a significant improvement in delivery times and availability for distributors, race teams, dealers and workshops in the US and Canada. Galfer therefore now completes its international structure, adding the Orlando subsidiary to the one already operating in Italy since 2018. 

www.galfer.eu

IVM

IVM, Germany - New leader

Long serving Managing Director of the Essen-based IVM (German Motorcycle Industry Association) Reiner Brendicke is retiring. In September the full members of the Industrie-Verband Motorrad Deutschland e.V. unanimously elected Uwe Seitz as the new Managing Director of the IVM effective 1 February, 2026. 

Uwe Seitz

Michael Sommer, President of IVM stated: "We are very pleased to have gained a real industry expert in Uwe Seitz. And we are sure that we will shape the interests of our member companies in association work and politics with him in an excellent way. At the same time, we would like to thank Reiner Brendicke for his outstanding work over the past 25 years."

The designated new Managing Director Uwe Seitz stated after the election: "I have been in the industry as a motorcycle journalist for over 20 years, most recently as editor-in-chief of MOTORRAD, Europe's largest motorcycle magazine. 

"I would like to bring my passion for motorcycles and the many opportunities that I see for motorized two-wheelers in general in the mobility of the future to my work as Managing Director of IVM with all my might. I am looking forward to this new task and thank the ordinary members for their trust."

Reiner Brendicke

For The Record: We here at INTERNATIONAL DEALER NEWS would like to state our appreciation for the work that Reiner Brendicke has done on behalf of the motorcycle industry - work that has also resonated internationally. Rainer's term of office has seen many challenges affect the motorcycle industry - from the 2008 Financial Crisis to the 2020 and 2021 Pandemic emergency from a post Financial Crisis collapse in new motorcycle registrations that didn't 'bottom out' until 2015 to sequential geo-political, macro-economic, logistical and supply chain, regulatory and, most recently, tariff challenges, Rainer has met each one with a calm professionalism and determination - never losing sight of the 'bigger picture' and the long-term best interests of the motorcycle industry.

Ciao Reiner.

D.I.D

Winning with D.I.D 

The D.I.D 520ERT3 MX chain is a high-performance, lightweight, low-friction chain that has been "engineered to withstand the tough conditions that off-road tracks and rugged terrain present for transmission chains to survive and the D.I.D engineers have specified the O-Ring design 520ERT3 to survive everything that can be thrown at it".

The non-sealed 520ERT3 is the best-selling MX chain from D.I.D. "and is used by many professional racing teams in official competitions. Due to its optimal strength-to-weight ratio, it has become the chain of choice for riders across multiple MX disciplines, particularly in the 250cc class." 

The lightweight construction "does not compromise its strength or longevity, making it ideal for MX events where both speed and durability are essential. This chain offers the necessary reliability for competitive riders. Low friction means a smoother ride and less wear on the rest of the drivetrain - extending the overall lifespan of the chain and improving the efficiency of the power transfer from the engine to the wheels."

The high-performance, lightweight design reduces drag with O-Ring technology increasing wear resistance and longevity. "The exceptional strength-to-weight ratio makes it ideal for high-speed and demanding conditions."

D.I.D. sponsors the Kawasaki MXGP team with the ERT3 chain - "with Romain Febvre setting the seal on the 2025 FIM World MXGP MX Championship campaign (at Darwin, Australia) by clinching his second MXGP world title and the first for the Kawasaki KX450-SR. 

In addition to the MXGP Championship, 2025 saw D.I.D scoop the MOTOGP title with the Ducati Lenovo Team and Marc Marquéz using their 520ERV7 chain. 

KRT's Romain Febvre won the 2025 FIM World MXGP MX Championship with the D.I.D 520ERT3

At the time of writing the on-going W2RC (World Rally-Raid Championship) is being dominated by teams placed 1 to 6 so far all using the company's "bomb proof" 520ERVT chain.

Meanwhile, back home in DID Europe's Italian back-yard, the CIV (Campionato Italiano Velocità) championship, which features some of the finest national-level racing talent in the world, has seen the lightweight, durable D.I.D 520ERV7 established as a "natural performance chain choice for riders in the Italian championship as well as at  the highest levels of international motorsport." 

 

DID EUROPE SRL

www.dideurope.com

SMK

CYGNUS - reversible modular full-face

Made in India by Studds, one of the largest motorcycle helmet manufacturers in the world, the SMK line is one of the fastest growing motorcycle helmet brand in the world - one that is proving to be very popular with dealers in Europe as their high quality shells and highly featured specifications 'hit the spot' with quality and safety conscious European riders.

Their all-new CYGNUS is a reversible modular helmet that will be making its debut at EICMA 2025 (Hall 9, Booth C56).

"We began by using 3D scans of rider's heads to map an optimised shape".

Promising an "unparalleled riding experience" it is "set to redefine performance, versatility, and aerodynamic precision as SMK's first reversible modular helmet, combining advanced full-face design with the freedom of open-face riding."

With a 180° flip-up chin guard, this dual-homologated (P/J) helmet allows riders to seamlessly switch between full-face and jet configurations. "This SMK design "eliminates the air resistance typical of standard flip-up designs in the open position."

Constructed from high-impact EIRT material and certified with both ECE 22.06 and DOT safety standards, CYGNUS is engineered for "maximum safety, comfort, and adaptability across diverse riding conditions. Its aerodynamic profile minimizes turbulence and noise, while an advanced ventilation system with dual intakes and exhausts maintains steady airflow for all-day comfort."

"The CYGNUS represents a defining innovation for SMK riders worldwide," said Shilpa Arora, Head of Global Sales at SMK Helmets. "It reflects our commitment to combining innovation, design, and everyday practicality. This helmet enables every rider.

"The reversible modular concept is more than a mechanism - It gives riders the freedom to define their own experience, whether on long tours or city rides, always in total safety. Visitors to EICMA 2025 can experience CYGNUS firsthand at SMK's exclusive test area, where they can try on the helmet and explore its reversible modular design and comfort in real-world conditions." 

www.smkhelmets.com

MIC

Motorcycle and ATV sales through Q2

The MIC is reporting that among the leading brands that it monitors, sales of new motorcycles and scooters decreased by -9.1% through the second quarter of 2025, compared with the same period the previous year. ATVs decreased -2.6% among leading brands.

"While overall motorcycle sales dipped in Q2 2025 compared to the same period last year, there are encouraging signs," said Buckner Nesheim, MIC Director of Research and Statistics. "Sport and trail bikes each saw 10% growth, and sport ATVs were up 14%, even as the broader ATV segment declined."

Motorcycles and scooters accounted for 76.3% of total new-unit sales through Q2, and ATVs represented 23.7%. 

www.mic.org 

Comment by Editor, Robin Bradley

This continues to be a difficult year for registration statistics

The back story to the statistical difficulties this year has been the 2024 Q4 OEM rush to pre-register Euro 5 inventory before midnight on December 31st 2024.

That was the deadline to prevent Euro 5 inventory becoming obsolete. After that cut-off the updated Euro 5 + standard came into force.

Also known as Euro 5B, that part of the back story has its origins in the high standards of emissions controls that the Euro 5 regulations set when they came into force in 2020. 

Rather than a suite of further reductions in the levels of permitted CO2 and other toxins in motorcycle exhaust gasses, the primary focus for Euro 5+ has been the life cycle deterioration of emissions components, with special reference to the catalytic converter and the materials used inside it to control emissions.

It has been known that the repeated stresses of the exhaust heat cycle in the cat have a negative effect on the long-term efficiency of the components and therefore the effectiveness of the cat and, therefore, of the exhaust itself.

So, Euro 5+ was introduced as a set of measures to monitor that deterioration. It introduced new protocols for On Board Diagnostics and Engine Control Unit monitoring of an increased number of OS/Lambda sensors and other changes implemented to be able to detect the point at which the exhaust assembly (in particular) has stopped doing its job. 

At the end of 2024 the problem was that the regulatory upgrade would not have simply been a question of swapping out one Cat for another. There was no aftermarket fix, no kit of updated component requiring a couple of hours on the bench, no effective way of converting Euro 5 inventory to Euro 5+ compliance.

the business environment is in a 'polycrisis'

Therefore, the OEM community were understandably desperate to get unsold Euro 5 units pre-registered, effectively making them used motorcycles, before they succumbed to the call of the crusher. 

So, there was a large element of 'use it or lose it' about the 'pre-reg' trauma and that is still casting a shadow over our ongoing 2025 registration data as head towards the end of the year.

While a lot of the media reports seen through the course of 2025 so far have really missed the point about the 2025 data and exaggerated the degree the data appears to suggest that the motorcycle market is in recession, there is no question that the issue has compounded an already tricky set of factors.

Those factors have perfect-stormed 2025 into one of the most difficult motorcycle industry seasons since the 2020/2021 pandemic and its impacts.

Since then, it feels like the last five years have taken the uncertainty and instability that has always been a characteristic of our industry to whole new level of anxiety and intensity.

From the supply chain crisis to the outbreak of war in Eastern Europe. From the resulting energy inflation to the collapse in consumer confidence in many markets, most notably Germany and, now, the uncertainty caused by tariffs and the US administration's less that progressive understanding of capitalism. 

Since 2020 the business environment has been in a 'polycrisis' - I've also seen it referenced as an 'omni-shambles' - a nexus of all possible uncertainties and instabilities. 

We have been monitoring the new motorcycle registration stats throughout the year. Most recently we have been analysing the latest batch of national trade association registration data for four of Europe's 'Big Five' national markets (Germany, Italy, Spain and the UK) for (mostly) the first nine months of the year.

The conclusion has to be that any hope of real-world growth for 2025 - growth that absorbs the 'pre-reg' Euro 5 units from 2024 and still exceeds last year sufficiently to result in genuine 2025 unit growth - is becoming increasingly hard to sustain.

We have had to reduce our (always highly questionable) forecasts for 2025, and not for the better. Factoring in the sales of the Q4 'pre-regs' that are not visible in the 2025 stats (but should be visible in 2025 dealership balance sheets), my expectation is that an orthodox forecast low single digit growth in most of the 'major' markets now looks increasingly unsustainable.

I hate to have to wave the white flag of surrender and concede that after factoring the 'pre-reg' units something like a +/- 1% overall market performance would be a good result for 2025. 

In the context of the tsunami of issues our market is trying to swim against, and likely to become increasingly confronted with in the next six to 12-moths, an "essentially flat" market performance will probably be the best we can hope for. Flat will be the new growth.

Spain continues to be the star that shines at +19.60% YTD (180,941 Units). Italy is showing some modest signs of achieving 'parity' on 2024 by the end of this year, but at -12.84% (115,052 units YTD) it is entirely based on a very slight trend.

The UK is definitely going to end down by the end of the year and was -14.92% by the end of September (72,996 units). Germany is the 'critical ward' though at -25.93% (78,245) units.

That though was to the end of August. At the time of writing the data for September hadn't dropped yet and we need that to show the same emergence from the holiday hangover that has been seen elsewhere if it isn't going to finish the year seriously negative, dragging the overall European picture further down with it.

Italian registrations

Italy – registrations to September -12.84%

­­Though continuing to stabilise, the latest data from ANCMA, the motorcycle industry trade association for Italy show new motorcycle registrations continuing to (theoretically) decline - being down for the first nine months by -12.84% (115,052 units).

However, as is the case in most other European markets (except for Spain) the data remains hopelessly distorted by the primary OEM's Q4 2024 rush to pre-register unsold Euro 5 spec models before the upgraded Euro 5+ regulations came into force on 1 January this year.

The result? In statistical terms a confused and confusing picture. However, the underlying data for Italy is not as bad as appears. Despite the rate of decline being down to 

-5.20% in July (16,050 units), August was disappointing at -19.09% (6,069 units only) but September was the 'lowest decline' of the year so far at -1.24% (11,000 units). 

For the YTD new registrations are at -12.84% by the end of September at (115,052 units). 

Underlying market growth may be evidenced in the total PTW registration figures for the first nine months with an apparent decline of just -1.22% (282,391 units YTD) - only some 3,500 units down on the same period of 2024. There was strong growth in June (+7.76%/42,494 units), July (+8.79%/42,660 units) and September (+13.9%/29,331 units).

As usual the top selling units in Italy are scooters, with Honda Italia's SH 125, 350 and 150 series taking the top three spots (nearly 35,000 units YTD between them) followed by the X-ADV 750, the Piaggio Liberty 125 ABS, Kymco People S 125, Honda Italia's ADV 350, Voge SFIDA SR16 and Yamaha's TMAX and XMAX 350.

The 750 X-ADV scooter aside, the top-selling larger displacement motorcycle platform in the first nine months in Italy was (no surprise) the BMW R 1300 GS (3,321 units YTD) in 15th spot.

Total Scooter sales were 167,339 units, which was up by 8.743% YTD - further probable proof of underlying total PTW market growth.

Polini

Polini 61 mm cylinder kit - Paiggio Medley and Vespas

This 61 mm cylinder kit from Italian scooter performance specialist Polini is designed to increase the performances of Piaggio 125-150 cc engines 4 stroke 4 valves (Euro 4 and Euro 5) 4-stroke Medley and GTS 125/150 ie 4V).

The increase of the displacement to 171.8 cc results in a guaranteed increase of 40% greater acceleration, "significantly improving engine response."

The cylinder is made in aluminium with a cast iron barrel. The aluminium piston is equipped with high performance piston rings - one is chromed, and one is in steel and with oil scraper. For an optimal performance, Polini says it is necessary to combine it with the dedicated ECU.

POLINI MOTORI SPA

www.polini.com

Leovince

GP Corsa EVO Black Edition

Italian motorcycle exhaust brand Leovince's new GP Corsa EVO Black Edition is a deep matt black ceramic paint finished AISI 304 stainless steel slip-on equipped with a special technopolymer end-cap - "the perfect combination of style, quality, and performance".

Leovince says that The Black Edition version "takes the GP Corsa EVO to the next level. The aggressive looking finish improves high temperature and scratch resistance." 

Additional features include handmade TIG Welding, a carbon fibre bracket, laser-etched LV logo and it ships with a dB-Killer and LV aluminum plate in the box.

LEOVINCE

www.leovince.com

Koso

Koso Gen-2 RX4 for MT-07

Available for a wide range of top-selling brands and models, Germany based digital instrumentation specialist Koso Europe has added to its range of TFT Gen-2 RX4 speedometers with a version that includes a plug-and-play harness for Yamaha MT-07 models. 

The Bluetooth connection allows phone connection so riders can see incoming calls, music information display and much more. In this era of 'creature comforts' that enhance the riding experience, the user-friendly, large digital display gives the RX4H a modern look and readable design – even at high speeds.

The basic functions and displays of the RX4 include speedometer, tachometer, clock, phone battery status, Bluetooth connection, fuel meter, gear indicator, trip meter, current and average fuel consumption, voltmeter, driving time and driving mode.

In addition, the RX4's (warning) lights display ABS lamp, engine lamp, engine oil lamp, QS quick shift signal, TCS tracking control signal, neutral lamp, refrigerant temperature warning lamp, RPM shift light, IMMO anti-theft lamp, low fuel warning, high beam, and right and left turn signals.

Koso's European Sales Manager Ralf Mansfeld says that "with added features uich as adjustable light intensity and colour schemes, the RX4 is the ideal plug and play multifunctional device for riders of Yamaha's popular MT-07."

KOSO EUROPE

www.kosoeurope.com

BS Battery

Yamaha x BS Battery: A New Step Forward as OEM

Already well-established in the Yamaha network as an OES (Original Equipment Supplier) in places such as Europe, USA, and South America, Paris based BS Battery has announced what it says is "a new milestone in its collaboration" with the Japanese manufacturer. 

The company's SLA (Sealed Lead Acid) BTZ7S battery has been selected as OEM equipment for the new TRACER 7 and TRACER GT models. The SLA BTZ7S will now be factory-installed at Yamaha Motor Manufacturing Europe based in Saint-Quentin (France).

To celebrate this milestone, the BS BATTERY team travelled to Porto to capture the battery powering the new TRACER models in real-world conditions - a clear symbol of the trust and growing synergy between the two companies.

BS BATTERY

www.bs-battery.com

Sprint Filter

Sprint Filter celebrates 10 years of Aprilia Racing partnership

This year marked the tenth anniversary of the collaboration between Sprint Filter and Aprilia Racing MotoGP. 

To mark the occasion, Sprint Filter and Aprilia renewed a collaboration that leverages the Sprint brand's 70 plus years of experience, and one that saw Sprint Filter technology 'clearing the air' for the Aprilia RS-GP25s raced by reigning 2024 World Champion Jorge Martin and his team-mate Marco Bezzecchi following their switch from Ducati.

"This collaboration reaffirms the quality and expertise of Sprint Filter products," stated Fabrizio Marcucci, Head of Marketing at Sprint Filter. "The relationship between Sprint and one of the most ambitious MotoGP teams provides a fresh perspective on the role of high-performance air filters filters."

Sprint Filter is a renowned manufacturer, with a "commitment to excellence and a passion for technological advancements," said Fabrizio. "Sprint Filter has established itself as a trusted name in the field. Our filters are meticulously designed to optimize airflow while maintaining the highest level of filtration efficiency. 

"No stranger to MotoGP, the superior performance and reliability of Sprint Filter products make them a preferred choice among professional riders and teams including Aprilia Racing."

www.sprintfilter.net

Hartje AutoMoto Show

Hartje AutoMoto Show!

September 15, 2025

 

German distributor Hartje (Hoya, Lower Saxony) will be hosting its 39th AutoMoto Show (25-26 October), when it will host its dealers and some 100 or more exhibitors.

This 'mobility on two wheels' industry nexus will see industry professionals, specialist dealers, and workshop technicians coming together for "networking, exchange, and discovery," says Bike & Business.

Photo credit: Hartje

The Hartje company premises will be "transformed into a true hotspot" with over 7,500 m2 of exhibition and event space.

"What this full-range retailer offers goes far beyond a traditional in-house exhibition, trade visitors can look forward to exclusive trade fair offers, a bargain market, special sales, and live demonstrations.

"Those who want to test products for themselves can do so on-site with practical tests and demonstrations – accompanied by expert advice. Another highlight is the large live event stage, where a lively program and atmosphere are guaranteed on both days."

www.hartje.de

 

News Briefs

­­­­

Bell Helmets has changed ownership, again. This time round to Vista Outdoors Inc., an American Private Equity investor owned by an even bigger fish called Revelyst. Vista has been split in two and has flipped a portfolio of powersports brands that also includes Giro, Bushnell, Camelbak, Fox Racing, QuietKat and others to another PE investor, called Strategic Value Partners. The remaining parts of the business have been packaged into a newly named entity called Kinetic Group, which has sold off the Group's ammunition division to the Prague based 'Czechoslovak Group' (CSG - formerly The Excalibur Group), whose 100 plus portfolio of investments features adjacent businesses that appear to be a more compatible home for an ammo manufacturer. 

Honda is to add further to its already dominant motorcycle manufacturing estate with a new production facility in Turkey. Honda Turkiye A.S. (HTR) will establish in a new factory in Aliaga, Izmir, aimed at supporting growth in the local motorcycle market and boosting global sales. The Turkish market saw a new PTW unit sales record set in 2024, reaching 162,000 motorcycles. Production is scheduled to begin in mid-2026. Initially, the plant will operate with an annual capacity of 100,000 motorcycles, with plans to increase production capacity to 200,000 units in the future. The total investment amount for the facility and equipment is approximately € 17.3m. The plant is expected to create employment opportunities for around 300 people.

Polo Motorrad in Germany has placed its future in the hands of DWFB, a German advertising agency with the brief to execute a comprehensive re-brand, repositioning itself as a "modern, digital and strong omnichannel provider". Polo operates 89 of its own stores in Germany, Austria and Switzerland. Group revenue is put at some $300m and, since 2023, Polo has been in the hands of Los Angeles headquartered Ares Private Equity as majority owner/B&B.

The post-racing brainchild of former British motocross professional and star of the 1960s Scramblers racing scene in Britain Dave Bickers (1938-2014) would have been proud. The parts, accessory and Maxxis tyre distributor founded in 1975 that still bears his name celebrated its 50th anniversary in April this year. Moving forward the Felixstowe, England based company is now known as Bickers Powersports; www.bickers-online.co.uk

Celebrating its 50th anniversary in 2025, Italian Brakes conglomerate Brembo has announced that it has entered the intensely competitive bicycle brakes sector for the first time. It has done so via a first ever collaboration in mountain bike Racing competition - the Downhill World Cup - in partnership with Specialised Bicycles' Gravity Team - an internationally recognised MTB race outfit. The official debut took place during the race in Val di Sole, 20-22 June, as part of the 2025 UCI MTB World Series calendar - the same weekend as the Brembo Italian MotoGP.

Indian electric vehicle brand Ultraviolette made its debut in June 2025 at Berlin's Reload.Land EV-fest with its A1 license segment high-performance electric motorcycles being distributed in Germany, Austria, Switzerland and Italy by Zero Center AG, based at Radolfzell on Lake Constance in southern Germany.

Following its divestiture from the bankrupt clutches of KTM, Italian 'boutique' motorcycle manufacturer (and former H-D subsidiary) MV Agusta Motor S.p.A. has confirmed the successful closing of the transaction that returns 100% ownership of the company to the Sardarov's investment vehicle Art of Mobility - "reaffirming its strategic independence and long-term vision." After the two year "partnership" with KTM, former COO and Deputy CEO Luca Martin has been appointed as Chief Executive Officer (CEO). Additional board appointments include confirmation of Hubert Trunkenpolz as Chairman of the MV Agusta Board of Directors. The 'T' in KTM, Trunkenpolz must have found Italy to his liking - he is the grandson of KTM founder Hans Trunkenpolz. KTM's original name, when founded in 1934 was Kraftfahrzeug [Motor Vehicle] Trunkenpolz Mattighofen - that being the town in Austria where KTM's principal facilities are still located to this day.

Norton parent company TVS Motor Company has announced that the brand that it bought out of bankruptcy for around € 19m in 2020 has confirmed that the iconic, 1898 founded brand is to enter (re-enter?) the Indian market by the end of 2025, with up to six new models expected by 2027. Speculation suggests that Indian customers can expect to be offered small displacement Indian market-oriented models at some stage. Norton is also set to re-enter the German market.

German motorcycle registrations

Germany - January to August -25.93% 

The latest data from the German motorcycle industry association (IVM) show motorcycle registrations for the period to August 2025 following the same trend as that seen elsewhere with the decline in new model registrations slowing, but, in Germany's case, stabilising through the summer at a disappointing -25.93% YTD (78,245 units).

Registrations were down by -21.47% in May (11,583 units), -18.18% in June (10,768 units), an improved -8.08% (12,095 units) in July, but -25.78% (8,233 units) in August.

For the record, registrations were recorded as -51.15% in January, -46.28% in February, -33.56% in March, and -20.16% (13,782 units) in April. It is to be hoped that, as seen elsewhere, the holiday month of August will not be representative of the final four months of the year in Germany.

At present the best that can be said is that the trend that appeared to be headed back towards some kind of equilibrium has stalled. 

Total PTW registrations to August in Germany were -25.31% at 127,297 units YTD.

The traditional top seller - the BMW R 1300 GS - remains top of the pile in Germany with 6,457 units sold YTD for an 8.24% market share. 

The Z900 is second (3,818 units/4.88% share), with the CBR 650 R third (1,929 units sold for a 2.47% share). The MT-07 is fourth, followed by the CB 1000 Hornet, CB 750 Hornet, MT-09, BMW F 900 R, Ninja 650 and BMW F 800 GS in 10th spot (1,040 units sold for a 1.28% share).

With 11 models in the list of 50 best-sellers in Germany, it's no surprise that BMW remains top dog in its home market, with a 21.37% market share (16,719 units). 

What is a surprise though is just how much closer Honda are in second spot now, with a 20.72% market share with 16,213 registered YTD. Kawasaki (15.42%/12,066 units) is in third followed by Yamaha fourth (7.44%/5,824 unit) and Triumph in fifth with a 6.66% share on 5,214 units sold. They are followed by Ducati, Harley-Davidson, Suzuki, Aprilia and KTM tenth.

In electric light motorcycles Zero remains ahead, with a 13.53% share (249 units registered YTD). It is followed by Vmoto (4.95%/91 units), Kawasaki (3.04% share, 56 units), Bombardier (CAN AM) with 2.12% share/39 units, and Electric Motion in fifth (23 units/1.25% share). A total of 1,840 electric light motorcycles were registered between January and August, up from 1,029 units for the year ago period.

Honda

Honda customs competition

Honda's 2025 Customs competition "built on the success of previous years and put the spotlight on the A2-compliant retro GB350S - with 11 custom builds from seven countries on show at the Wheels and Waves festival in Biarritz. 

The 30,0940 votes cast between 12 June and 31 August mark a 19% year on year increase and made this "by far the most successful edition yet of the Honda Customs competition." Over 7,300 people downloaded the custom wallpaper of their chosen bike.

The winner was 'Hachimaan' from Italy, winning the 6th annual competition with over 9,500 votes. It marked a second Honda Customs crown for Cagliari, Sardinia based 'Maan Motocicli Audaci' having previously won in 2022 with the Maanboard custom CMX500 Rebel

For those wishing to take a closer look at all of the 2025 builds, the page is still online available in English, French, German, Italian, Spanish and Portuguese.

www.hondacustoms.com

The winners:

1. Italy's 'Hachimaan' by Nicola Manca, named as winner of the 2025 Honda Customs competition with around 30% of the votes cast.

2. 'Mia' - by Xavier Paiva at TubaisMoto, Portugal

3. 'Grand (B)rix' - Sporty Bike created by the team at the flagship Honda Centre dealership in Frankfurt.

4. 'MBX350' - Servihonda Málaga Spain

5. 'The Rocket Lion' - Honda Motor Center Leon Spain

Tecmate

Overcoming parasitic drain in your motorcycle

Finding the source of high parasitic drain in a motorcycle is time consuming and frustrating. Modern motorcycles have additional 'always on' components requiring power to remain at ready for the (theoretical) convenience of the rider. 

Any motorcycle with key fob and/or electronic settings (e.g. suspension, mode settings) that need to remain in memory, will naturally have a higher parasitic drain. The most recent trend of factory fitted luggage that can be unlocked by a key fob, adds even more complexity that can lead to unintended higher drain. 

OptiMate 2 DUO 

A modern BCM/ECM (Bike/Electronic Control Module) has a stand-by mode during which current draw should be very low, ideally in the sub 20 mA range, but it takes just one slightly malfunctioning component t (e.g. luggage locking relays, alarm system), or a keyfob stored on/near the parked motorcycle, to fire that BCM up to active status, resulting in a higher draw, sometimes up to 1 amp. This is without considering that electrical after-market accessories can also add to parasitic drain. 

Says Martin Human of TecMate: "the consequence of high parasitic draw left unattended in a parked vehicle is a deep discharged battery that will suffer permanent damage, the deeper the discharge the higher the level of damage it may suffer. 

"Not only can that mean a new battery, but it also results in rider disappointment and frustration that usually boils over to blaming of the vehicle and/or the dealer that sold it. Recommending the right charger for the job and the problem is very likely fixable - if the parasitic drain is less than 1 amp. For context, a parasitic drain of 100 mA results in a loss of 0.2 Ah daily." 

Martin's experience and research with motorcycle electrics has resulted in an ever-evolving range of TecMate battery chargers, maintainers and conditioners that can meet the rider's needs and deal with parasitic draw issues. 

The OptiMate 2 DUO delivers 2 Amps of charge current, designed to overcome high parasitic drain, whether it is unintended or deliberate. It also charges and maintains both lead-acid (flooded/VRLA/AGM/GEL) and lithium (LFP / LiFePO4) motorcycle batteries. It is TecMate's BRONZE category charger perfect for the rider that might say 'I have no idea, nor do I care, what battery I have', I just want to keep it charged and ready. OptiMate 2 DUO also comes in a two-station and four-station format. 

If a smarter battery charger is required, one that can additionally save 'dead-flat' batteries from as low as 0.5V then the OptiMate 4 Quad Program delivers 1.25 A of charge current and is the "ultimate charger for the discerning rider that prefers to choose exactly the right mode for their motorcycle. 

OptiMate 6 Ampmatic

"If faster charging of any 12V lead-acid battery is a requirement, the OptiMate 6 Ampmatic (TM36x series) is the right choice. With its Ampmatic software, not only does it adjust current from its maximum of 6 amps to a lower level to match the size or condition of the connected battery, it also regulates charge voltage to ambient temperature, necessary if the battery is stored in extreme temperatures (below -10°C or above 35°C) - voltage is adjusted lower when hotter, higher when colder. 

6 A Ampmatic lithium

"The '6A Ampmatic' lithium equivalent is the OptiMate Lithium 4s 6A (TM39x series) with a unique Lithium Ampmatic software that also adjusts current according to battery size or condition, as well regulating charge current in extreme ambient temperatures (below 0°C or above 40°C). This product is globally recommended by both Honda and Suzuki for lithium engine start batteries in their vehicles. 

"Sometimes 'more power' does solve the problem!" 

www.tecmate.com

www.optimate1.com

Oxford Products

Oxford product additions

HotGrips Pro 2.0

The next evolution of HotGrips Pro from Oxford Products is a fully integrated heated grip with two additional heat settings added in response to customer feedback - making them ideal for riders tackling extreme winter temperatures with thick gloves.

Controlling the temperature is easy, simply press the button on the clutch-side grip and the multi-coloured LED light indicates the selected setting before dimming - to reduce distraction whilst driving.

Each grip houses its own internal temperature control unit which independently measures and controls the heat of each grip using inbuilt thermistors to maintain the desired temperature setting.

They are manufactured from silicone, a material that increases the grip's lifespan by up to 200% without compromising comfort or performance - as well as delivering cable strain improvement and enhanced grip levels.

Features include 5 smart heat settings in total (Red 55°C, Purple 50°C, Green 45°C, White 40°C and Blue 35°C) with a thermistor that reacts to temperature changes in the environment, adjusting the heat output accordingly (maintaining the selected temperature setting).

The built-in integrated controller allows the rider to effortlessly control the temperature of their Hotgrips Pro without removing their hand from the grip and the intelligent heat setting memory function stores the previous heat setting and defaults to this at power-up.

Battery saving modes protect against flat batteries, with an additional battery saving mode for lithium batteries. The fully waterproof connectors and integrated controller meet IP65 rating; a more compact cable exit enables grip size to be reduced. 

These HotGrips 2.0 Pro are bar end weight friendly, designed for 7/8" (22 mm) handlebars and there offered in three ride style versions - Adventure, Touring and Sport bike riding - with a range of advanced application specific features from vibration absorption values, customisable grip lengths and grip profile knurling tread patterns.

AQUA Pro Luggage

Building on the success of Oxford's extensive AQUA waterproof luggage range, the new AQUA Pro is a genuine pro-grade system for riders who demand superior strength, durability and functionality from their luggage.

"Designed without compromise for the most demanding adventure travel", the AQUA Pro range features durable, heavy duty 1000D PVC tarpaulin construction base combined with a more supple 500D PVC roll top closure, both completely waterproof, wipeable and precision-welded". 

Its fast, secure modular attachment system is complemented by multiple MOLLE, Hypalon and D-ring attachment points, which ensure that each AQUA Pro bag is daisy-chain link compatible, allowing riders to easily stack the bags securely on top of each other and maximise carrying capacity.

Since introducing the original AQUA line in 2015, Oxford has sold over 175,000 AQUA-branded bags, continually evolving the range to meet the growing demands of the 'severe duty' touring and all-terrain luggage market.

OXFORD PRODUCTS

www.oxfordproducts.com

SMK Helmets

SMK - Gullwing flip-up

SMK Helmets is a premium brand introduced by Indian motorcycle apparel specialist Studds Helmets and Apparel in 2015. One of, if not the largest of established global helmet manufacturers, Studds traces its origins back more than 50 years, with the first helmets being produced by the Indian company in 1972. Still a founding family owned and operated business, it manufacturers to global safety standards at Faridabad in Haryana, India. 

Designed in Italy, SMK's 'Gullwing' flip-up helmet (modular) for touring and everyday commutes offers a comfortable fit and dynamic outer shell design. Sun visor equipped, with its flip-up chin bar and dual P/J homologation, the Gullwing is fully approved for  delivering the flexibility of use in case riders demand.

Fully DOT Certified and ECE approved (ECE22.06) it is made in SMK's advanced, proprietary EIRT thermoplastic (Energy Impact Resistant Thermoplastic) and comes in two different shell sizes with a multi-density EPS and a refined skin-friendly honeycomb liner. The liner features soft-touch hypoallergenic honeycomb pattern to improve the airflow against the skin while delivering superior long-ride comfort.

A comprehensive suite of ventilation features includes a hot air exhaust, top air vents, channelled air intakes and exhausts, wind protector, chin air vents and breath deflector.

The scratch resistant visor is Pinlock 70 ready with a new ergonomic one touch quick release mechanism and dual visor system. Additional features include reinforced and quick release strap and speaker pockets. 

Studds/SMK helmets are entirely developed and produced in-house, from the mould factory through to injection machines, testing lab and assembly units. Since 1972 Studds/SMK has equipped many millions of bikers, selling in more than 50 countries worldwide, including in the United States through its Bikerz subsidiary.

STUDDS ACCESSORIES LIMITED

www.smkhelmets.com