France Equipement by Hoco Parts - Lyon warehouse
Hoco Parts Group has announced the opening of its fourth warehouse - operated by France Equipement, it is a multi-level facility with 7,000 m2 capacity based in Lyon, France. The warehouse is planned to be operational before the start of the 2026 season.
Following the acquisition of France Equipement a year ago, "the group is underlining its position as one of the strongest logistics platforms in the European motorcycle industry," said Arno van de Glind, Managing Director of Hoco Parts Group.
"By aligning the distribution power of Hoco Parts, Motorcycle Storehouse, and France Equipement, the group has realised a coordinated and efficient logistics platform that enables its 500+ brand portfolio to be delivered across the continent within 24 hours. For suppliers and manufacturers, it means a single, powerful route to market; for dealers, it means speed, availability, and reliability they can count on.
Supporting the growing network there are strategically located satellite offices in the UK, France, The Netherlands, Belgium, and Germany with dedicated, experienced representatives and multilingual inside sales professionals. "This unique combination of local presence, regular field visits, and multiple large-scale logistics ensures that partners and dealers receive both speed of service and personalized support, no matter where they operate."
Michaël Thimoleon, Sales Manager of France Equipement by Hoco Parts told IDN: "This expansion strengthens our logistics framework and demonstrates our commitment to serving the French motorcycle industry with the best infrastructure possible. With over 22,000 m2 of group warehousing and strategically placed hubs across the continent, we now operate one of the most powerful distribution networks in the industry, ensuring we continue to be the partner of choice for manufacturers, suppliers, and dealers alike."
In additional news, Motorcycle Storehouse, one of Europe's leading V-twin and custom parts distributors has announced a strategic rebrand to 'Motorcycle Storehouse by Hoco Parts' - "marking a next chapter in the continued growth and evolution of both companies".
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| Michaël Thimoleon, Sales Manager of France Equipement by Hoco Parts |
This collaboration marks much more than just a name change. By joining forces under an endorsed identity, Motorcycle Storehouse and Hoco Parts [both owned by PDG - Powersports Distribution Group] "are leveraging their combined brand equity to create stronger, more collaborative partnerships with manufacturers and suppliers - with one network, and a clear goal of being the best in service, assortment, and reach for every motorcycle business, in Europe, from Metric to Custom," said Arno van de Glind, Managing Director of Hoco Parts Group.
