Germany - registrations to July -25.95%
The latest data from the German motorcycle industry association (IVM) show motorcycle registrations for the period to July 2025 following the same trend as that seen elsewhere with the decline in new model registrations slowing, but, in Germany's case, still down by a massive -25.95% with 70,172 units sold YTD.
For the record registrations were recorded as -51.15% in January, -46.28% in February, -33.56% in March, -20.16% in April, -21.47% in May, - 18.18% in June and down to -8.08% in July at 12,095 units sold.
The trend appears therefore to be headed back towards some kind of equilibrium and is 'only' some 24,500 units down on the first seven months of 2024, with five months to go. Our analysis reveals a real world 'best guesstimate' forecast of a German market that will be some 3% to 5% down by the end of 2025 (compared to an equally weighted 2024-unit number) - something like 3,000 to 6,000 new units down.
A112,096 units YTD (-25.20%) total PTW registrations are consistent with the modestly improving trend. That said, along with the UK, the German market continues to see way more dealership closures (some retirements, some sales, some bankruptcies) and P&A/G&A vendors getting into difficulties than is usual.
The list of top selling models and brand market shares remain pretty much the same compared to 2024, but on lower numbers. The traditional top seller - the BMW R 1300 GS - remains top of the pile in Germany, followed by the Z900, CBR 650 R, Z650 and CB 750 Hornet.
With 11 models in the 50 best-selling list YTD, it's no surprise that BMW remains top dog in its home market, with lower sales but a slightly increased 22.10% market share (15,476 units). This was followed by Honda (20.80%/14,564 units), Kawasaki (15.47%/10,832), Yamaha fourth (7.29%/5,101 units) followed by Triumph in fifth with a 6.75% share on 4,724 units sold.
In Electric (light) Scooter terms NIU leads the pack (24.78% market share, 564 units) followed by BMW (185 units/8.13% share), SEAT 168 units/7.38% share), Scutum (95 units/4.17% share) and Horwin fifth with 89 units sold for a 3.19% share). A total of 1,101 units were registered between those top five in the first seven months of 2025.
In Electric motorcycles Zero remains ahead, with a 14.02% share (222 units YTD). This was followed by Vmoto (5.11%/81 units), Kawasaki (3.35% share, 53 units), Bombardier (Can AM) with 2.34% share/37 units, Electric Motion (17 units/1.07% share) and Harley-Davidson on a declining still further 1.07% share with just 17 of its Livewire electric motorcycle sold in the period. A total of 427 units were registered between those top six in the first seven months of 2025 - with the exception of Zero they were all down on the year ago period.
