Italy – registrations to September -12.84%
Though continuing to stabilise, the latest data from ANCMA, the motorcycle industry trade association for Italy show new motorcycle registrations continuing to (theoretically) decline - being down for the first nine months by -12.84% (115,052 units).
However, as is the case in most other European markets (except for Spain) the data remains hopelessly distorted by the primary OEM's Q4 2024 rush to pre-register unsold Euro 5 spec models before the upgraded Euro 5+ regulations came into force on 1 January this year.
The result? In statistical terms a confused and confusing picture. However, the underlying data for Italy is not as bad as appears. Despite the rate of decline being down to
-5.20% in July (16,050 units), August was disappointing at -19.09% (6,069 units only) but September was the 'lowest decline' of the year so far at -1.24% (11,000 units).
For the YTD new registrations are at -12.84% by the end of September at (115,052 units).
Underlying market growth may be evidenced in the total PTW registration figures for the first nine months with an apparent decline of just -1.22% (282,391 units YTD) - only some 3,500 units down on the same period of 2024. There was strong growth in June (+7.76%/42,494 units), July (+8.79%/42,660 units) and September (+13.9%/29,331 units).
As usual the top selling units in Italy are scooters, with Honda Italia's SH 125, 350 and 150 series taking the top three spots (nearly 35,000 units YTD between them) followed by the X-ADV 750, the Piaggio Liberty 125 ABS, Kymco People S 125, Honda Italia's ADV 350, Voge SFIDA SR16 and Yamaha's TMAX and XMAX 350.
The 750 X-ADV scooter aside, the top-selling larger displacement motorcycle platform in the first nine months in Italy was (no surprise) the BMW R 1300 GS (3,321 units YTD) in 15th spot.
Total Scooter sales were 167,339 units, which was up by 8.743% YTD - further probable proof of underlying total PTW market growth.
