Avon Cobra Chrome Whitewalls
Avon Tyres says it has "reclaimed its whitewall heritage" and that with full there is to be a full renewal of Cobra Chrome production following completion of a "full redevelopment of its iconic Cobra Chrome range."
The revival of its "whitewall heritage" represents what will no doubt be a popular come back of one of the Avon brand's most recognisable motorcycle tires. The move comes four years after Avon was integrated into Goodyear's motorcycle brand portfolio alongside Dunlop.
"Cobra Chrome is positioned as Avon's flagship product for cruiser and custom motorcycles, and plays a central role in its renewed product strategy. The range is now offered in 77 SKUs, including 14 sizes featuring the characteristic white sidewall design that has long been associated with Avon's heritage in the custom and classic motorcycle sectors.
"The redevelopment of the Cobra Chrome range follows a wide-ranging industrial upgrade programme across Avon's entire motorcycle business.
"As part of this, the manufacturing of Avon's premium motorcycle tires has gradually transitioned to Goodyear's state-of-the-art motorcycle centre of excellence in Montlucon, France - a site already renowned in the motorcycle industry for producing Dunlop's premium road tires and championship winning racing products."
To enable Cobra Chrome production at Montlucon, manufacturing processes had to be tailored to the new facility. Many of the Cobra Chrome sizes were new to the French site with extensive re-engineering required.
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| Dmitri Talboom, Motorcycle Product Manager |
"This work has resulted in improved tire uniformity, higher yields, better operator ergonomics and production quality that is fully aligned with Goodyear manufacturing processes."
Dmitri Talboom, Motorcycle Product Manager, Goodyear, explains: "To bring Avon production in line with Goodyear's quality and performance standards, the Cobra Chrome range has been extensively re-engineered. Montlucon's role in this revival has been crucial."
The return of Cobra Chrome's whitewall SKUs presented unique technical considerations for the Montlucon factory. The white rubber compound has been reformulated to improve resistance to discoloration, while the sidewall assembly process has evolved from a largely manual operation to one that is more automated. Computer-assisted quality checks have also been introduced to better ensure a premium finish.
Talboom added: "Whitewall tires are a defining element of Avon's heritage and remain a distinctive choice for riders of custom and cruiser-style motorcycles. We are proud to see this iconic design back in full production."
Avon Cobra Chrome now sits within a more streamlined Avon motorcycle range that also includes the 3D Supersport hypersport tire, Spirit ST and Roadrider MKII tires for sport-touring applications, Trailrider and Trekrider products for adventure use, and the classic Safety Mileage MKII and Speedmaster MKII products.
Cobra Chrome will be available in 77 front and rear sizes in 2026, covering 15-23-inch fitments, including 14 sizes with a white sidewall design. The majority of sizes are on sale now, with the remainder being released during 2026.
