Italy - Q1 2026 motorcycle registrations +13.93%
Italy has got its mojo back! For the first three months of 2026 the Italian market appears to have returned to growth, but this is the first published data since the industry started to lap the statistical anomalies caused by the late 2024 Euro 5/Euro 5+ transition - so some caution is required.
In motorcycle terms the first three months were +13.93% at 35,637 units registered. January was +16.26% (8,099 units), February was +11.63% (10,595 units) with March +14.31% (16,943 units).
In total PTW terms the YTD data has Q1 +14.34% (82,023 units) with a ‘Massive March’ that saw growth of +21.95% at 39,606 unit registrations. Scooters were +14.65% for the YTD at 46,386 with motorcycles +13.93
As usual, Q1 saw scooters dominate the list of top-sellers in Italy, with Honda Italia’s SH 125, 350 and 150 series taking the top three spots (over 11,000 units for the first three months between them) followed by their X-ADV 750 and ADV 350 to give them a top-5 lock-out.
The Zontes ZT368T-G was sixth, followed by the Kymco Agility 125 S, the Yamaha TMAX, The Piaggio Liberty 125 ABS and the Voge SFIDA SR16 in tenth spot.
The top-selling larger displacement motorcycles were all ADV platforms with the Honda Africa Twin in 15th place overall (1,033 units) and the BMW R 1300 GS and R 1300 GS Adventure in 16th and 17th place with 948 and 783 units sold respectively.
For the record: Motorcycle registrations for the 2025 full year in Italy were put at 134,480 units (-19.22%), though the official data does not include the unsold Euro 5 models that were pre-registered in late 2024 but still (mostly) sold from dealerships in 2025.
