Schuberth has new owner
MAGDEBURG, Germany based helmet manufacturer Schuberth has new ownership, with the Munich and Guernsey based Perusa Fund acquiring a majority stake from the former owner, an affiliate of Susquehanna International Group (SIG), a privately owned Philadelphia based investment and trading group SIG retains a minority stake in Schuberth.
Perusa, also a privately owned “portfolio” investment fund, was founded in 2007 to make what it
describes long-term investments that “stand for capital and substance”. Dr. Hanno Schmidt-Gothan,
Managing Director of Perusa GmbH, and an adviser to the Perusa 2 Fund that has undertaken the investment, said that “Schuberth is a technologically strong company with a long history in head protection [Schuberth was founded in 1922 and introduced its first motorcycle helmet in 1954]. We believe that the Perusa approach [to ownership] of active involvement in the growth and development of portfolio companies will benefit Schuberth in every way - from internationalisation and innovation to productivity improvements and financing structure.”
Both Schuberth and their new owners are clearly looking to the future, and in particular at how the brand can apply its “Made in Germany” engineering pedigree to growth opportunities in 'emerging'
international markets with “further optimisation” of their “ultra modern production processes” and expansion of “our technological competitive edge” as clear priorities given their objectives.
Peter Heine, COO at Schuberth GmbH, said that “to be able to prevail in international competition as a German company, particularly when up against mass production in Asian low-wage countries, requires absolutely top-class quality. In this respect Schuberth occupies a unique key position. In collaboration with Perusa we are now creating a stable framework that will enable us to
implement our long-term growth strategy rigorously.”
