Thursday, 12 June 2014

Spanish market continues upward trend

Spanish market continues upward trend

SPANISH motorcycle trade association ANESDOR has released motorcycle and moped registration data for May this year that shows the growth trend in Spain first seen late last year continuing.


Motorcycle registrations in Spain were up by 14.4 percent (to 11,126 units) in May, with year-to-date market performance up 20.1 percent at 41,383 units from the 34,453 seen for the first five months of 2013.


While the (surprisingly) small moped market in Spain remains sluggish (-3.3 percent for the first five months of this year at 5,031 units), there was growth of 6 percent in May.
The total PTW registration figures for Spain therefore reflect the strength of motorcycle sales with May 2014 being 13.5 percent up on May 2013 at 12,399 units.
For the year-to-date, total PTW registrations are up 17.0 percent at 46,607 units (compared to 39,827 for the first five months of 2013).


Jose Maria Riano, Secretary General of ANESDOR, said that “the motorcycle market continued to improve in April, and that growth has been sustained through May as the most important sales months of the year in Spain approach. The main reason is the improved economic situation, but better weather so far this year has also played a part.
“ANESDOR also believes that the time, cost and emissions savings offered by PTWs as a favourable urban transport solution are positive messages that are gaining increasing recognition with consumers in Spain, and as a trade association we plan to market these advantages heavily in the coming months.”
ANESDOR is marketing the advantages of motorcycles as a “5 star solution” – pointing to their five primary advantages … up to 70 percent reduction in travel time, ease of parking, cost savings compared to automotive solutions, lower fuel consumption with greater energy efficiency and reduced emissions.