The Italian motorcycle industry trade association (ANCMA) say that total PTW registrations for Italy in June were up by 2.8 percent at 19,437 units – putting the market at +4.4 percent for the first six months of the year (95,614 units).
The top three selling PTWs so far in Italy this year have been Honda’s SH 150/300/125 scooters, taking the top 3 selling spots with 11,416 units between them.
The top selling motorcycle so far this year has been BMW’s R 1200 GS, which has clocked up 2,352 unit sales. The Enduro sector in general is the second strongest performing market sector in Italy, being up by 9.3 percent so far this year at 12,102 units. Naked bikes is the largest sector (12,188 units) and strongest performing sector in growth terms (+21.2 percent).
By way of background, last year’s total PTW registrations in Italy were 153,863 units for the full year, which was down from 206,522 in 2012. The second quarter of 2014 (at 59,219 units) is just some 251 units less than the second quarter of 2013, but to put it in context, the second quarter in the year 2000 was worth 219,867 units on its own, on the way to recording 524,619 units for the full year. Quarterly and annual new PTW registrations have tumbled ever since.
Graph – of full year results back to 2000 for a change. Bar graph, with years and total written in bars. If it looks too horrible, just do the last 10 years (2004-2013). Title: Italian PTW annual registrations
