Kawasaki Motors Europe (KME) has a new Managing Director – Masanori Inoue (51) succeeds Mr Yasushi Kawakami after his five years in the post.
Inoue already has experience of the European market, having been Liaison Manager at Kawasaki Motors UK during the 1990s. Kawasaki say that he has “considerable experience in finance and business planning and vacates his position as Senior Manager of the Business Control Department of Kawasaki’s consumer products division in Akashi, Japan, to assume his new role”.
Speaking on the subject of his new appointment, Mr. Inoue praised the work of his predecessor during a time of harsh economic pressure across Europe and outlined his ambitions for the coming years, saying: “Mr Kawakami has made great advances while at KME and he has skilfully guided the company through a challenging economic period. He makes my task of developing our business in Europe and growing our brand more achievable thanks to the solid foundations he has created.
“Of course my initial desire is to achieve our agreed business targets and to continue developing the Kawasaki brand in a clear and strategic fashion. There is much we can do and I am looking forward to working with my team at Kawasaki Motors Europe and across our many territory branches to deliver an exceptional Kawasaki experience.
“We have a strong dealer network and very enthusiastic customers, now is the time to welcome yet more people to the Kawasaki family and reward their enthusiasm and loyalty with exceptional standards of business practice”.
A motorcyclist since his early years, Masanori owned a Kawasaki Z400 when he was recruited as a young graduate by KHI and his passion for the brand has grown ever since, as he explains.
“I eventually bought my dream bike, a 750cc Z2, the brother of the famous larger capacity Z1 that has become a motorcycling and performance icon. Nowadays I see our performance credentials expressed by machines such as the ZZR1400. Motorcycles such as these define our brand exuding performance, precision engineering and a spirit that is best defined as being unique and passionate".
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