Tuesday 4 November 2014

Silkolene

Silkolene to rationalise branding

FUCHS Lubricants UK is the "global centre of excellence" for the Fuchs Silkolene product range throughout the Fuchs Group. The current product range is known for its advanced formulation, one that is said to "offer superior protection, performance and power".
The company says that over the last few years "our products have developed into the most comprehensive 100% dedicated motorcycle range. The development of our market leading XP Technology offers increased fuel economy, reduced oil consumption, increased API specs and enhanced bhp across the Pro4 and Comp4 range.


"To ensure we can clearly display all the latest advantages, we have started a product rationalisation project, and the first stage of this is to redesign our front labels.
"In 2015 we will introduce our new front label, ensuring that riders can make a fast, confident decision when purchasing FUCHS Silkolene oil.

The new label designs are easily defined through colour coding, with red for fully-synthetic, gold for Ester based semi-synthetics and silver for the firm's 'standard' product line".
The Silkolene brand has always had a proud history where racing is concerned, and this year saw Shane Byrne become the first man in history to take the British Superbike Championship on four occasions when he clinched the 2014 title on the Fuchs Silkolene sponsored Kawasaki at Brands Hatch in October.

www.silkolene.com