The latest data released by ANCMA, the motorcycle industry trade association in Italy, shows the Italian motorcycle and scooter market continuing to grow after a dip in May.
New motorcycle registrations were reported as being +12.27% in July (11,516 units) after being broadly flat at +0.93% in June (10,859 units). For the YTD (January to July) new motorcycle registrations were +8.78% at 74,577 units - the strongest first seven months Italy has seen since before 2014.
In total PTW terms, the Italian market is reported as having been +11.73% percent in July (29,497 total units) and +3.16 percent in June (28,429 total units), making total PTW sales for the first seven months of 2019 +5.45% at 165,353 units - the strongest comparable Italian market performance since 2011.
Scooter registrations were +6.26% for the first seven months of 2019 at 93,776 units registered, with the top three best sellers being Honda's Italian made SH 150/300/125 range selling 19,445 units between them YTD, with Piaggio's Beverly 300 ABS in fourth spot (6,116 units) and its Liberty 125 ABS fifth (4,258 units), ahead of Kymco's Agility 125 R16 (3,622) and Yamaha's XMAX 300 (3,455 units registered so far in 2019).
The top selling motorcycle in Italy YTD was the BMW R 1250 GS (3,326 units), followed by Honda's 'Africa Twin' (2,595), the Benelli TRK 502/X (2,364 units sold) and the Yamaha 'Tracer' 900 (2,187 units).
For the full year of 2018 the Italian motorcycle market was reported at +12.73 (92,991 units) and +7.35 percent in total PTW registration terms (219,465 units).
