SGR Group - Jérôme Delziani appointed CEO
Andréa Saporetti, Chairman of SGR Group, has appointed Jérôme Delziani as Chief Executive Officer. Owned by the Saporetti family, the SGR Group is one of the ever-declining number of independent family owned businesses in the European motorcycle aftermarket.
It is now ranked 3rd in the European market for the distribution of parts and accessories for motorcycles and scooters and offers dealers access to a programme with more than 100,000 product numbers.
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| SGR CEO Jérôme Delziani seen here on the right with Chairman Andréa Saporetti. |
Founded in 2012, SGR Group (Società Generale Ricambi, Spare Parts Company) consists of five companies, including four distribution businesses - SGR Italy, Euromoto 85 in Spain, Langenscheidt in Germany and MORACO in France, which this year celebrates its 50th anniversary.
The fifth member of the group is Supersprox, the internationally respected sprocket manufacturer based in Ukraine, with additional facilities in Poland and Czechia.
"The group has doubled its turnover over the last ten years and aims to reach € 80m in 2023. The group belongs to the Saporetti family, which continues to invest in the development of its activities in Europe.
"Since 2012, SGR Group has continued to grow by strengthening its offer and its teams. It now employs more than 220 people. With more than 50 premium third party brands, and a growing line-up of its own brands such as MIW filters, ES batteries, TOPLINE and UP Design, the group offers a wide range of parts and equipment for motorcycles and scooters and actively invests in the accessories segment.
"SGR Group focuses on a selection of brands with high added value and develops ever-more efficient logistics and IT systems in order to provide a quality service to professionals. Recent investments include 13 automated storage systems and, thanks to its logistics hub for inter-company flows, the group exports to 20 countries around the world and has one of the most complete vehicle databases in the world. It can supply parts for more than 20,000 models of motorcycles and scooters.
"The DNA of the group is to create close long-term relationships with its 6,500 customers. We go beyond our core business as a distributor by actively supporting riders, teams and motorcycle competitions in Europe.
"Indeed, the group has been able to create a unique position as a 'partner of choice' for itself in the powered two-wheeler world by associating itself with major events in the motorcycle industry such as the Dakar."
SGR Group is the only distributor to have competed with a rider in the Dakar under its own name and colours and by forging key partnerships with riders such as champion Randy de Puniet, a MORACO ambassador since 2021. In addition, the group regularly organises customer events such as MORACO DAYS and TUSCANY OFFROAD in Italy.
Chairman Andréa Saporetti stated: "To take a further step in the development of SGR, I have just appointed Jérôme Delziani as Managing Director of SGR Group. He will be assisted by Dennis Andreas and Alain Gérard. This new appointment will support the Group's future developments."
