Former 19-year Nolan veteran Luca Farina has been appointed as International Business Development Manager at the leading, Belgium-based motorcycle transmission systems AFAM Group.
In this role, Luca will lead the company's global expansion efforts, focusing on strengthening partnerships and exploring new markets. As the former Export Sales Director at Nolan, Luca is no stranger to the international motorcycle and powersports market. His robust business background means he is bringing a wealth of experience to AFAM.
"His expertise in creating and managing networks, coupled with a deep understanding of market dynamics, positions him well to drive the company's strategic initiatives forward," says AFAM Group General Manager Rolf Verhagen.
Indeed, Luca is no stranger to the PDG Group as AFAM sister company Hoco Parts is a long-term Nolan distribution partner.
Rolf went on to say that Luca's appointment "aligns with AFAM Group's commitment to innovation and excellence. Being the only brand controlling 100% of the development and production process for both chains and sprockets, AFAM ensures optimal quality and performance of all its transmission systems.
"Luca's strategic vision and leadership are expected to further enhance AFAM's presence in the global market".
Expressing his enthusiasm about joining AFAM Group, Luca stated, "I am honoured to be part of a company renowned for its quality and innovation. I look forward to contributing to AFAM's growth and strengthening its position as a global leader in motorcycle transmission systems."
